The Wii U needs to sell for less than $300

2 min read


Wedbush Morgan’s resident video game  industry prognosticator Michael Pachter is continuing his current streak of actually making sense, by saying that Nintendo needs to price its Wii U at under $300 to be successful.

"The console must be priced below $300 to succeed, in my opinion, and best at $249 or less," he said to CVG. "Nintendo is intent upon repeating their success with the Wii," he affirmed – before saying that the system is still missing the vital “killer app” that’ll bring in buyers.

"While I agree that the Wii U controller is sufficiently novel and different from traditional controllers, I am not sure that there is a killer app that will drive Wii U adoption the way Wii Sports did for the Wii.

"At E3 I was not particularly impressed with many of the games, and in particular found Sing baffling. I don’t understand why I need a tablet to read Karaoke words rather than reading the words on the TV screen instead."

The Wii U will be the first Nintendo system in ages to launch with a Mario Game – but will it be enough to convince people that they have to own one? I’m not sure – but I do think that the system needs to launch at an attractive price. I’m hoping for $249, but anything over $300 and I think the Wii U could end up being the next Dreamcast.

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Last Updated: June 12, 2012

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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