Home Gaming Wild rumour – The Xbox Series X could be rebranded as the SEGA Series X in Japan

Wild rumour – The Xbox Series X could be rebranded as the SEGA Series X in Japan

3 min read
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Sega-Series-X

Microsoft is kicking off its next generation of console gaming with a more dedicated response when compared to the original launch of the Xbox One. Whereas that console was saddled with the unflattering nickname of the Xbone due to then Microsoft big cheese flaunting the entertainment aspects of the device and its mandatory Kinext feature that nobody actually wanted, the Xbox Series X is so far a dedicated slice of gaming hardware that looks set to rock the markets when it arrives.

It’ll probably still flop in Japan though. Try as they might, Microsoft has failed time after time to make the Xbox brand a viable contender to Sony and Nintendo on their home ground, with sales being absolutely dismal. As of February this year, sales for the console averaged out to less than 50 a week, with even older hardware such as Nintendo’s 3DS consoles regularly trouncing its American competition.

Is there any hope for the Xbox Series X, in giving Sony and Nintendo a run for their money? Only if they switch gears and brands, to revive one of the most beloved names in the land of the rising sun. According to the wildest of rumours, Microsoft looks set to break into Japan by giving their next console a brand spankin’ new name: The SEGA Series X.

SEGA may have been out of the console game since the underrated Dreamcast console belly-flopped hard in the early 2000s, but Microsoft is banking on the sheer power of the brand itself to help drive sales. With the 60th anniversary of the company kicking off on June 3 and a major announcement being teased, that would also make for some solid timing on their part.

This doesn’t sound like a merger of two of the most powerful gaming brands on the planet, but rather a case of the two working together. SEGA’s upcoming slate of games would still launch across multiple platforms, although it wouldn’t be surprising to see Microsoft strike a deal to populate Xbox Game Pass with a few more SEGA games to help sell that ecosystem within Japan. Reports of the SEGA Series X coming pre-loaded with comments about how this brand merger sounds tricky, is a given.

I’d take this with a massive pinch of salt, although I’m genuinely dying to see this rumour turn out to be true. SEGA was at the top of their game in the 1990s, coming hot off the success of the Master System and MegaDrive consoles. They had the world at their fingertips, they’d established a new status quo and they looked set to enter the new millennium with some terrific hardware on the horizon.

A series of blunders eventually loosened their grip on the market, with the Dreamcast being the final nail in their coffin and bankruptcy came knocking on their door. If it wasn’t for a single act of kindness, SEGA would be a dead brand instead of the thriving software business that it is today. Even if it’s coming back as part of a licensed deal, there’s a nostalgic part of me that would happily throw down some cash to own a SEGA console once again.

Last Updated: June 1, 2020

21 Comments

  1. sexbone 😛

    Reply

  2. Iskape

    June 1, 2020 at 08:02

    Would this really change their luck in the Asian market? I mean technically, it’s still an MS product, and all will know this, unless SEGA can push through quality games that are exclusive to a SEGA branded Xbox that the Asian market desperately wants. I don’t know. This almost sounds like SEGA and MS making fools of the Asian market. I am most probably wrong, but using my powers of logic, this makes sense to me!

    Reply

  3. SagatatiaRZA

    June 1, 2020 at 08:11

    I don’t know if it will make it successful but when I lived in Japan, people would literally look at me with vacant faces when I asked about the Xbox. I went to one GEO and saw an Xbone display with 6 games, right next to probably 200 Sony titles. In addition to all that, SEGA is still massively popular brand wise in Japan and is closely associated to owning some absolutely prime arcade locations such as in Akihabara. I think they’re only rivaled by Namco in that regard so I think this would be a great move that won’t cost them all that much. Well worth the shot.

    Reply

  4. HairyEwok

    June 1, 2020 at 08:42

    Somehow Sega Series X sounds better than Xbox Series X.

    Reply

  5. MechMachine

    June 1, 2020 at 10:06

    Means very little to me. I often look a Sega as an antiquated brand. I also don’t take Japanese folks for fools. I did notice one thing, when the announcement was made about the official reveal for the Sony press event, MS did a tweet at the same time and all the pro Xbox channels fed off that very tweet for content and made some disparaging remarks about Sony and Mark Cerny.

    It’s all rather distasteful. People can’t see past their own moronic bias. Take either one of these competitors out of the market and whoever’s left won’t push as hard and the consumer will be left with a product that will be sub par at some point, all in the name of profit.

    I remember back in the early 2000’s, AMD had surpassed Intel in CPU’s and were making superior products and it took intel a few year to eventually catch up. Even in the graphics card side of things, those ATI cards were beats. When the FX series came out, ATI had a superior alternative.

    Reply

    • Jeremiah Dejesus

      June 1, 2020 at 23:55

      And now Intel destroys them in the CPU market with there top tier 10th gen i7 and i9. Now will see what Tiger Lake has to offer

      Reply

  6. Umar

    June 1, 2020 at 10:06

    Seems this was debunked aleady…Goodbye dreams of having a sega console called SSX…Though I guess that would’ve been quite a ….. TRICKY situation. HEYOOO

    Reply

    • problem

      June 6, 2020 at 02:43

      Boy you dropping GEMS!!!!

      Reply

  7. Pieter Kruger

    June 1, 2020 at 10:33

    LOL! Don’t believe this for a second! Japan gaming is ruled by mobile & Pachinko, even the PS4 battled over there. Best bet for Xbox there is to push Project XCloud on mobile & maybe XSS. Japan has the infrastructure to make it shine!

    Reply

    • MechMachine

      June 1, 2020 at 10:58

      Hi Pieter. Glad to see you’re ok. I was wondering if MS did a recall or something ? 😉

      Reply

  8. Troy Marcel

    June 1, 2020 at 07:53

    God I hope this is true, I’ve been saying this for years to release the xbox under a japanese brand

    Reply

  9. Original Heretic

    June 1, 2020 at 08:33

    Are they targeting the virgins with this Sexbox?

    Reply

    • MechMachine

      June 1, 2020 at 13:23

      There I brought balance back to the force….

      Reply

      • Original Heretic

        June 1, 2020 at 13:36

        If you’re being forced, that’s not good. In fact, it’s extremely bad.

        Reply

        • MechMachine

          June 1, 2020 at 14:37

          Nah, some person down-voted you.I up-voted just to balance it out.

          Reply

          • Original Heretic

            June 1, 2020 at 15:04

            Bwahaha! Thanks, but a downvote doesn’t bother me in the slightest.
            I

  10. HairyEwok

    June 1, 2020 at 08:42

    Somehow Sega Series X sounds better than Xbox Series X.

    Reply

    • Wing X Custom

      June 2, 2020 at 17:07

      It’s the alliteration

      Reply

  11. D. Collins

    June 1, 2020 at 13:16

    Maaan i feel Sega could easily get back into the console game! They still make arcade hardware which is basically just a PC dedicated to running games. Their latest one is called the SEGA ALLs system with SSD and all that jazz! The one before that called the SEGA NU had some dual HDD/SSD action going! I believe SEGA could do it! And if they were to release a console, I would happily purchase…for the right price of course. Besides it would be interesting to have another console in the business again. Sorry for long comment.?

    Reply

  12. Truthhurts24

    June 2, 2020 at 13:58

    Microsoft should partner and grab talented Asian devs and studios so they can make more 1st jrpgs exclusives for Xbox which will help them get an audience in Japan. And if they really want to get in the Japan market quickly they should allow fan service games on Xbox that are not censored at all because Japanese gamers love those type of games.

    Reply

  13. Muhammad Ahmed Nana

    June 4, 2020 at 13:40

    Something here looks familiar…
    https://youtu.be/gdQde6GXNuU?t=30

    Reply

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