Activision Blizzard revealed its quarterly results and they are still making plenty of money. However, most of that cash is coming from Call of Duty, Hearthstone and Destiny. World of Warcraft is slowly proving to be the only thing capable of killing World of Warcraft, hemorrhaging subscribers and scrambling to release more content. But it’s not all doom and gloom, right?
World of Warcraft finished the quarter with 5.6 million subscribers, down from the 7.1 million subscribers at the end of the first quarter of the year. However, Activision Blizzard was quick to point out that WoW is still the top subscription-based MMORPG in the world. While 5.6 million is a pretty low number for them (a nine year low, in fact), it’s still better than the likes of Final Fantasy XIV, which is estimated at about one million active players and four million registered accounts, although that MMO appears to be growing as compared to the shrinking WoW.
In a true sign of desperation, we already know that WoW is getting another expansion. It makes sense considering that Warlords of Draenor brought in a ton of new and return subscribers. Still, that’s a pretty quick turn around time for more new content, but I suppose they’re hoping that the double whammy of expansion and movie release will bring new and older users to the game. It just seems a bit desperate for them to be announcing the expansion at Gamescom instead of their usual Blizzcon platform.
WoW fans are still a passionate bunch, and it’s not that I think that the game will totally die off anytime soon. However, most players seem to be moving on to other things, and the subscription model means that there has to be something worthwhile to do every day/week/month to justify the continuing expense of the game. Sure, expansions help, but when you also have to pay for those it just seems to be a rather expensive proposition. Not that fans seem to mind.
Last Updated: August 5, 2015