EA is known for doing some pretty despicable things over the years. Season Passes, shoe-horned micro-transactions, Origin and more – like trying to market Dungeon Keeper as a “free to play” game. There’s a reason (vocal idiots, mostly) that they were voted worst company in America for two years in a row, and now they’ve just made themselves strong contenders once again. On the good authority of Geoff, I took a look at the demos of FIFA 14 and EA Sports UFC on my Xbox One and come across something quite interesting. Usually when you’re browsing for a demo you don’t expect to be hit with a pay wall, but EA clearly loves taking stupidity to new heights. If you want a taste of either of the two EA demos available on Xbox LIVE, you’re expected to fork out no less than $4.99.
That’s right, you have to pay for a demo now. Should we start a slow clap? I took a few snapchats photos so that the internet could archive this insanity forever.
Before you get your pitchforks out, do realise that this was likely a mere pricing error, still take a look:
Even Messi is looking confused. More than he is in that really terrible Lays advert.
Thankfully, this isn’t an early taste of EA’s future. It seems to be a simple pricing is an error on their side, and the problem should be fixed within the next few minutes. Although if there ever was a company that would try and pull something like this off, I would put my money on EA.
Then again, I guess Hideo Kojima already claimed that honour with Metal Gear Solid: Ground Zeroes. Of course, those armed with tinfoil hats would say that this could be a test-run, with EA trying to see just how willing people are to pay for demos. We really, really don’t think this is the case, but you never really know, do you?
Last Updated: July 4, 2014