Last time I gave you numbers on World of Warcraft, back in early May, WoW had lost 1.3 million subscribers. At the end of last week, Activision-Blizzard bought its independence from Vivendi, but they also revealed that WoW had lost another 600 000 subscribers, now down to 7.7 million.
WoW is still the largest subscription-based MMORPG, and considering the amount of cash at their disposal to be able to buy their freedom from Vivendi, I don’t think the company is in any imminent danger. It is just interesting to see that the trend is continuing – despite the Mists of Pandaria being released last September, WoW just isn’t hitting the numbers it did back in 2010.
I wonder if this will light a fire under Activision-Blizzard to get a move on Titan. That game has been in development hell for far too long. I think people are desperate for something new – check out all the new MMOs that are constantly coming out. In fact, I’m sure those MMOs would be happy to just get 600k users, while WoW was able to lose that amount and still be comfortable with 7.7 million subscribers. These guys used to know what they were doing when it came to MMOs, and actually still do (even though people are leaving in droves). It will be interesting to see what they bring out next to woo people back.
Last Updated: July 29, 2013