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Xbox 360 leading in Europe

2 min read

So I was browsing the N4G.com site this morning and I saw and interesting story about developers claiming that the 360 sales are tanking in Europe. Things are going so badly that they are thinking about not releasing any games outside of the UK for the 360.

Obviously this would be a huge blow to Microsoft’s hopes but I do recall looking at some sales figures a few months ago and at that time the 360 was leading the PS3 and only just behind the PS2. So what changed.

Well hear are the latest weekly (pre-Halo) sales figures from vgchartz for Europe in total.

Wii – 96,123
360 – 37,768
PS2 – 31,489
PS3 – 27,598

That doesn’t look like tanking to me, but I guess it is only fair to remove the UK sales figures as they did say “outside of the UK”…

Wii – 63,132
360 – 26,241
PS2 – 25,547
PS3 – 22,493

Now I am no maths professor but those rankings seem the same before and after removing the UK? So which European countries is the 360 losing in?

Germany (500 behind PS3), Spain (125 behind PS3), Other Europe (250 behind PS3)

So I don’t know if the 1UP director has been on the giggly twig again but he is completely wrong since the 360 is outselling all the consoles except the Wii. Are these ‘developers’ only going to develop for the Wii now maybe?

[Update] Okay this story has now been picked up by N4G and the normal immature fanboy comments are coming out. Two things that have been mentioned which I want to comment on are.

1. Why did I pick the week pre-Halo3. Well most people who were going to buy a 360 for Halo 3 pre-ordered it with the game and therefore wouldn’t show up in this weeks sales (Personal Opinion), however if you pick virtually any other week the 360 is still leading the PS3. Unless it is around the starter pack time.

2. Why is the  subject not Wii leading Europe? This article was in direct response to an article stating that the 360 is tanking firstly and secondly if you were a regular reader here you would know that I have not considered the Wii as part of this war for a while. It is a fantastic and amazing machine but it is not going head to head with the PS3 or Xbox 360

N4G.com : 1up: Developers Concern Over EU 360 Sales
VG Chartz Weekly European Sales Figures

Last Updated: October 1, 2007


  1. Ruslan

    October 1, 2007 at 07:44

    Regardless of the hardware sales the X360 still retains the highest game attachment ratio of any next-gen console simply coz its not a so called blueray player. Maybe once 2008 arrives with fresh & promised PS3 titles that could change a bit.


  2. gunnar2906

    October 1, 2007 at 09:23

    vgchartz is not reliable source of info.
    Esp. about Europe. frankly speaking there is no any reliable source for entire Europe. Info about console sales is contradictory.
    That is why it is funny for me to read this article – a southafrican math guru is trying to sum numbers that means nothing.
    According to my info the 360 is comletely lost the fight in France, Spain, Portugal, Italy, Poland, Czech rep, Russia. For instance, i send a query to the biggest russian console selling network Gamepark and i got an answer that they sell 4 times more ps3s then the 360.
    The 360 oversells ps3 only at GB it is the fact.


  3. LazySAGamer

    October 1, 2007 at 10:09

    @gunnar, did that email from the biggest Russian network happen to mention that 360 has not been released in Russia? (Unless we all missed it and the internet doesn’t know about it either) No?

    Feel like sharing some real info maybe?


  4. gunnar2906

    October 1, 2007 at 11:05

    The 360 has as called by MS “testing sales” since august 2007. for instance we got Halo 3 with a russian booklet within – does it say you anything?

    Before this MS anounced about Febrary 2007 launch of sales in Russia that didnt happen.
    The official release means only that Russian retail sellers have to use “back-door ways” to sell the 360 and games. It doesnt mean any black or flea market sales.
    btw Russian 360 customers dont obtain the MS guarantee.

    if you wont believe me i have to make a shoot of halo3 box with russian cover to prove you that internet missed the fact of halo 3 official sales in Russia. Imagine the official game sales without any console officially sold… Sounds rudiculous?

    I’d like to advise you not to make any serious conclusions without having at least one first handed source of information any further


  5. LazySAGamer

    October 1, 2007 at 12:08

    @Gunnar, You honestly cannot compare sales of a console that has not been officially launched in your country to one that has. The advertising and lack of support will turn away the vast majority of the customers.

    The only stats that I can find point in the direction of the 360 selling about the same as the PS3 in Europe, I am yet to see anything to actually disproves that.


  6. Max0991

    October 1, 2007 at 12:56

    Its great that the PS2 still does so good,pretty much people that want a PS3 but can’t afford it.


  7. doobiwan

    October 1, 2007 at 17:31

    Oh man, there was so much spin on that article I’m dizzy!

    What’s being left unsaid is that the PS3 only launched in Europe this year! so YTD trickle sales of the 360 have surpassed PS3 sales including the massive bump that comes on launch day, and continue to outsell the PS3 across All major EU countries, except Spain and Italy (small markets).

    I’m trying to find the original article which the guy is quoting from. It’s something like 44% of YTD PS3 sales were from launch.

    Frankly this Xmas fight is not about 360 vs PS3. The real battle is 360 vs Wii vs PS2.


  8. doobiwan

    October 1, 2007 at 17:34

  9. Ruslan

    October 1, 2007 at 18:12

    Hit the nail on the head… nicely done Doobi.


  10. Montavious

    October 2, 2007 at 04:40

    Agreed, speak the truth doobiwan! All i can say is that if the Xbox 360 is even selling the same as Ps3 and its been on the shelf a year longer, cannot say a good thing about Sony.


  11. willie_Fluke

    October 2, 2007 at 08:31

    Who cares which console outsells the other, really grow up, with any luck both machines will be creating great games for gamers. Grown men arguing my console is better than yours really need to get a girlfriend!!!!


  12. NickZip

    October 2, 2007 at 10:06

    Gunnar has right when he says that vgchartz is not reliable source of info; but he’s also very funny comparing sales of a console officially released with a console officially not released.


  13. SlippyMadFrog

    October 2, 2007 at 10:16

    It’s no use arguing with those fanboys at N4G, when their fanboy goggles go on, any common sense goes out the window. Everybody knows whats going on, even the fanboys, they just don’t want to admit it.


  14. not

    October 2, 2007 at 21:58

    The news was about european SOFTWARE issue and not hardware.
    Yeah, that strange thing called piracy, do you know?

    Take look at the European hardware-software ratio. Something like 1 game every 3 console!!


  15. Will

    October 2, 2007 at 22:14

    Did EVERYONE forget that the Xbox has been out 1 entire YEAR before the PS3? The sales look similar between the PS3 and 360 but 360 has been available on the market for an entire year before Ps3 was.

    If you took the first years sales figures and doubled them for PS3, then compared them to the number of units sold of 360s now this might be a reasonable comparison.


  16. Will

    October 2, 2007 at 22:18

    Well here are the latest weekly (pre-Halo) sales figures from vgchartz for Europe in total.

    Wii – 96,123
    360 – 37,768
    PS2 – 31,489
    PS3 – 27,598
    IN THIS INSTANCE, THE 360 took 2 YEARS to sell 37k units where the PS3 sold 27k in UNDER 1 year.

    That doesn’t look like tanking to me, but I guess it is only fair to remove the UK sales figures as they did say “outside of the UK”…

    Wii – 63,132
    360 – 26,241
    PS2 – 25,547
    PS3 – 22,493

    IN THIS INSTANCE, THE 360 took 2 YEARS to sell 26k units (outside the UK) where the PS3 sold 22k units in UNDER 1 year.

    PS3 is CLEARLY selling more units month to month and will likely build momentum as Gran Turismo Prologue/ MGS 4/Little Big Planet/Killzone/Uncharted is released in the european markets…not too mention impending price cuts as the holiday’s near


  17. LazySAGamer

    October 2, 2007 at 22:23

    @Will, not sure how you missed the word weekly even when you requoted it? Do you honestly think Microsoft has only sold 37k units since the 360 launched? Maybe not so clear when you think about it?

    @not, well I am not sure where you get that info from (I think you are confused with the PS3’s original attachment rate maybe?)


  18. TopGunZ

    October 2, 2007 at 23:54

    HELLOOOOOOO! As not said they were talking about S-O-F-T-W-A-R-E. You know, that thing that actually devs hacve profits from them. All you economologists tell me which is better: 4.5m people buying games or 11m people copying them? Why should dev X create a game with a potential audience of, what, a couple of mil’s when he can have a rock solid 4.5m potential audience?

    (ok, for the retards, just play the analogies for europe, ofcourse those numbers were worldwide)


  19. Raiden

    October 3, 2007 at 00:59

    I’m not going to say too much about the article, but when it comes to making comparison, you people always compare the Xbox to the playstation 2, this comparison should never be made, the PS2 was on the market for 2 and half years to 3 before the xbox made it’s appearance. There is only years difference this time around and you fanboys get upset, by rights the PS3 should have out sold the 360, but greedy Sony made a very big mistake maybe, it’s called BluRay, remember DVD was a proven media at that time. This time is different, 4 of my closest friends have PS3, but no software, and don’t say the console only been on the market for year, because that’s bull, sony dropped the ball and allowed a rival to get too close. Question people should be asking is why bluray dvd movies are selling and the machine that people bought to play games on are not supported as it meant to be. PS1, PS2 sony bend over to help and support developers, what happened this time. Eight months on two new titles since the launch this is not the sony the public are accustom too………stop. comparing which is better and just play games that are available.

    Play games, play fair, but alway play hard.


  20. LazySAGamer

    October 3, 2007 at 07:21

    @TopGunz….. The Xbox 360 has the better software attachment rate worldwide so I don’t know what you are talking about.

    Piracy is not any more rife in Europe than it is in the US. You do realise the EU is also very much populated with first world countries?


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