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YouTube is trying to fix its Content ID system

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If you’d told me ten years ago that you could actually make money from creating content that you have a mad love for, I’d have probably scoffed. Scoffed…TO THE MAX. Thanks to YouTube however, that idea is actually very much a reality, although I’m still going to initiate maximum scoffing because EVERYONE wants to be a YouTube star these days.

But with enough hard work, you could be a star. Maybe. Listen, it ain’t easy. Creating consistent original content that has people coming back and signing on for more is a challenging process, something that you genuinely need to quit your day-job to achieve. And even then, all that effort isn’t guaranteed to give you the job of your dreams.

And it really doesn’t help either, when YouTube’s Content ID system takes a cut of the pie and locks you out of any deserved revenue.

Content ID is essentially a digital fingerprint for original work. In theory, it’s meant to protect people from having their content exploited. It’s the reason why you can’t just monetise a Blink 182 soundtrack and expect to have tens of cents trickle in or upload an Egoraptor video for the sake of “preservation” and coin it off that work. In practice, it really doesn’t work all that well however.

The problem here, is that the system quite often works far more in favour of big corporations than it does the little man. Hell, I couldn’t monetise a stream of my latest foray into the world of Hitman, because the Content ID system picked up ten seconds of a radio playing in the background of a kitchen, leading to a claim by a third party for the blaring of opera music which is nothing but f***ing vowels to me.

People who are genuinely making a living off of YouTube get hit hard with this system. Which is why YouTube has announced that it’s going to fix the Content ID system.


Basically, if your video gets nailed with a Content ID claim, you can still earn coin during the dispute period. Once the dispute is resolved, all that revenue will simply go back to whoever wins. Or as YouTube put it:

When both a creator and someone making a claim choose to monetize a video, we will continue to run ads on that video and hold the resulting revenue separately. Once the Content ID claim or dispute is resolved, we’ll pay out that revenue to the appropriate party.

So hopefully this system actually works for legit content then. Because it sure beats having to bugger the system up, like opinionated games person Jim Sterling has done lately.

Last Updated: April 29, 2016

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