Mobile celebrity games are all the rage. There’s that Kim Kardashian one, which we got Matthew to play through and review, and a Lindsay Lohan game that wasn’t all about drugs and rehab. Britney Spears has done the same, and so has Katy Perry. We’ll probably see many, many more stars banking on their celebrity to earn themselves tons of cash from a new generation of addicted casual gamers – with some games from unlikely sources, like the racist Southern butterfiend, Paula Deen.
It looks like other celebrity chefs are getting in on the mobile action. Glu Games has acquired the licence to use filthy-mouthed, shouty chef Gordon Ramsay in games.
“I’m thrilled to welcome undoubtedly the most recognizable and accomplished figure in the culinary world to Glu’s family of celebrity partners,” said CEO Niccolo de Masi. “We believe that the combination of Gordon’s global fan base and Glu’s leadership in the time-management genre with titles like Cooking Dash and Diner Dash make this partnership a recipe for success.”
Glu says they’ve secured the rights to Ramsay’s “name, image, likeness, voice, and creative direction.”
And it makes sense. While “core” gamers bemoan this sort of thing, casual gamers (who are gamers too!) lap it up – spending millions of dollars on games of this sort. It is, of course, not the first video game to feature the chef; the TV show Hell’s Kitchen was adapted to the medium – but it’s not very good.
“One of the reasons we like the celebrity partnerships is that we get, effectively, a permanent marketing asset,” de Masi said last October. “Unlike a movie IP, where there isn’t really much social following, if you partner with someone who has 100 million social followers you have effectively in-built promotion.”
While de Masi has namechecked Cooking Dash and Diner Dash, a Ramsay game influenced by the delightfully addictive Cook, Serve, Delicious! (a guilty pleasure of mine) would work well, I think – especially if the unfiltered chef’s barking orders at you all the time.
Last Updated: January 21, 2016
The Grand Admiral Chief Prime
January 21, 2016 at 12:34
DDDROP the F-Bombs
Loftus
January 21, 2016 at 13:09
Frankfurter ?
Hammersteyn
January 21, 2016 at 12:35
I for one bemoan the fact that they spend millions on microtransactions. Fee to Pay games can get GITS…… Oooooh there’s a new Candy Crush out o/
The Grand Admiral Chief Prime
January 21, 2016 at 12:39
GITS is SOOOO 2015!
GITC is the new one!
HvR
January 21, 2016 at 12:55
O you tell him Admiral
http://stream1.gifsoup.com/view/597287/z-formation-snap-o.gif
The Grand Admiral Chief Prime
January 21, 2016 at 13:14
You have strange friends
O_O
Alien Emperor Trevor
January 21, 2016 at 12:50
I just realised we haven’t seen a SW:BF article in a while. Has the game Evolved?
oVg
January 21, 2016 at 12:52
What is Gordon Ramsays favourite movie?
oVg
January 21, 2016 at 12:53
ITS FUCKING FROZEN!!!
Alien Emperor Trevor
January 21, 2016 at 12:54
I don’t believe you.
HairyEwok
January 21, 2016 at 13:02
It’s true (refresh)
Jim Lenoir (Banana Jim)
January 21, 2016 at 14:28
Hahahaha so you’ve also watched too much kitchen nightmares? ????????
HairyEwok
January 21, 2016 at 12:54
Why did the chicken cross the road with your plate? BECAUSE YOU DIDN’T COOK IT!
-10 points for under cooked chicken
-50 points for missing plate
HvR
January 21, 2016 at 12:56
*Pop-up*
Spend 5 Ramsey Rubies or wait 60 min to refry
The Grand Admiral Chief Prime
January 21, 2016 at 13:15
LOOOL
Mistake Not...
January 21, 2016 at 12:57
Still my favourite
http://i.giphy.com/3o85xnoIXebk3xYx4Q.gif
HvR
January 21, 2016 at 12:58
Dammit want to see that one
The Grand Admiral Chief Prime
January 21, 2016 at 13:15
I need to do this to a few people
[goes to grab bread]
The Grand Admiral Chief Prime
January 21, 2016 at 13:40
http://cdn.meme.am/instances/400x/62617518.jpg
Pieter Kruger
January 21, 2016 at 13:21
Should be a nice fit for the PS4.
Jim Lenoir (Banana Jim)
January 21, 2016 at 14:26
Let me guess, this is an xbox exclusive…. Hohohohoho