Nintendo’s Wii U isn’t doing well, but that’s a diatribe you’re tired of hearing. Can it, however, claw its way back to relevance? Is there anything that can revive consumer interest? Nintendo thinks so. And it thinks that thing is Mario Kart.
Speaking to MCV UK, Nintendo UK’s Mario brand manager Roger Langford has said that the company’s hedging its bets on Mario Kart.
“Mario Kart 8 really harnesses the capability of Wii U. It has HD graphics and runs at 60 frames per second constantly in single and multiplayer,” he said.
“I certainly feel that Mario Kart 8 can be the catalyst that will broaden Wii U’s horizons,” said Langford. “It’s very important for us that we have a successful launch and continue the promotion throughout the year and beyond.”
Mario Kart 8 is enjoying near universal praise right now, with many saying it’s about the best thing you’ll find on Nintendo’s beleaguered console. historically, Mario Kart titles have always done well – helping the company shift hardware and software units.
“Mario Kart is one of our killer titles. Looking back at Super Mario Kart and then moving through the ages, you can see how integral Mario Kart is to Nintendo hardware. It always brings out the best in whatever hardware it is on.”
That is undeniably true – but is Mario Kart enough to save the Wii U? though I love the heck out of Mario Kart, I’m not convinced. If Nintendo really wants people to consider the Wii U to be a “must have” item, it may have to bring out the big guns; Pokémon.
That aside, here’s a neat video about Nintendo.
Last Updated: May 21, 2014