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One day, the Oculus Rift could be free

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The Oculus Rift is one of the more interesting bits of gaming hardware and periphery; probably even more exciting than the next-generation consoles. It brings that futuristic promise of virtual reality to affordable consumer-level devices, and one day, it could be free.

Speaking to Edge, Oculus CEO Brendan Iribe says that ideally, and eventually, he’d like to be able to give the thing away as subsidised hardware. He sees the rift as a platform, not just some mere accessory

“We’d love it to be free one day, so how do we get it as close to free as possible? Obviously it won’t be that in the beginning. You can imagine if Microsoft and Sony can go out and subsidise consoles because there’s enough money to be made on software and other areas, then there’s the potential that this, in partnership, could get subsidised.

Let’s say there was some game you played in VR that everybody loved and everybody played and we made $100 a month – or even $10 a month – at some point the hardware’s cheap enough and we’re making enough that we could be giving away the headset.”

The Rift Dev-kit currently costs about $300, with consumer versions expected at just a tad more. I’d happily take one for free, if it came bundled with, say, Half Life 3.

Last Updated: July 16, 2013

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