Samsung’s new SUHD TV is impressive, as is its price tag

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Samsung SUHD TV

Last night, I went to the launch of the SUHD TV. I honestly wasn’t expecting that much – a TV is a TV is a TV, right? Well, I was wrong. Unfortunately, I won’t be able to upgrade to this model anytime soon.

The SUHD TV is curved and gorgeous. The actual TV itself is built to be a display piece and it will make you the envy of the neighborhood. Of course, it’s not just about how the TV looks in your living room, it’s how it looks when it’s on and showing the latest and greatest entertainment. Here is how cool the tech is as copied and pasted from their press release:

The product utilises Samsung’s proprietary, eco-friendly nano-crystal  technology, which provides viewers with 64 times more colour expression than conventional TVs. This is supported by the intelligent SUHD re-mastering engine, which automatically analyses the brightness of images to minimise additional power consumption while expressing ultimate contrast levels, producing images with much darker blacks and an elevated brightness 2.5 times brighter than usually.

In actual fact, it does just this. Every color pops off the screen, the contrast is incredible and I don’t think I’ve ever seen picture quality this good. 4k on the curved screen is beautifully crisp and I finally saw what they meant about the value of curved vs flat screen – even when viewing from the side, the picture looks great instead of the angled visibility issues of a flat screen.

Unfortunately, the model that they had on show that was truly stunning was the 88″ TV. After making us all fall in love with it, they announced the price – a cool R250k. Why would a TV cost more than a mid-sized sedan? Well, Michelle Potgieter explained:

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I’m not sure that I could justify that price. That said, if I had all the money, I’d probably dish out for it. I can’t even tell you how gorgeous it is. But here are some pictures I took at the event I asked Matty to take with my phone because my heels were killing me, including my celebrity selfie.

As impressive as the TV is, I wonder if it really is best for gaming. With the Xbox barely managing to push out 900p and the PS4 offering 1080p, neither will let us game at 4k. Will the upscaling make games look worse? Would a TV like this end up wasted when games simply can’t dish out the visuals? Or is this purely for other media that will look stunning at this resolution?

Last Updated: April 23, 2015

Zoe Hawkins

Wielding my lasso of truth, I am the combination of nerd passion and grammar nazi. I delve into all things awesome and geek-tastic. You can read more of my words over at www.borngeek.co.za, or just follow me on all the social networks to get the true range of my sarcasm and wit.

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