Home Technology Samsung’s new vertical TV is trying to appeal to the millennial market because of phones, I guess?

Samsung’s new vertical TV is trying to appeal to the millennial market because of phones, I guess?

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The Samsung Sero will be able to switch between horizontal and vertical orientations, making it simple to swop from Game of Thrones to your friend’s Snapchat.

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In a bid to appeal to a younger demographic, Samsung has unveiled their new concept to appeal to younger generations. The Samsung Sero is a 43-inch television that comes with all the bells and whistles you’d expect. It’s got a snazzy 4.1 channel, 60W speakers and an integrated stand so you don’t have to worry about drilling any holes in the wall or worry about your lack of TV cabinet. This is all standard fair, but what sets the Sero apart from the competition is that it can switch between a vertical screen and a horizontal screen on the fly.

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The implementation of a vertical screen is meant to be a way of encouraging people to more actively project mobile content onto the…uh, bigger screen. A great deal of mobile video content is recorded and uploaded vertically because people have absolutely no sense of decency. Samsung is seemingly trying to pitch this vertical TV as a way to cross-promote their phones, as handheld Samsung devices will no-doubt be compatible with the Sero. When not watching anything on it, the TV can serve as an enormous electronic picture frame and music player, featuring a built-in visualiser.

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If the idea of scrolling through Instagram videos on your television sounds at all appealing, you’re gonna have to take a quick trip over South Korea and fork out a princely R23 000 for the technological honour of vertical viewing. Whether this attempt to appeal to what certainly seems to be some kind of gap in the market pays off Samsung has yet to be seen. Millennials love but I can’t say I know many people in that demographic with all that money lying around for an enhanced social media viewing experience. The Sero will be available for purchase towards the end of May.

Last Updated: April 30, 2019

14 Comments

  1. Yahtzee

    April 30, 2019 at 15:05

    Millennials don’t film vertically with a phone. That is 100% a babyboomer thing.

    Reply

    • Admiral Chief Flammenwerfer

      April 30, 2019 at 15:14

      True story

      Reply

  2. Magoo

    April 30, 2019 at 15:05

  3. Admiral Chief Flammenwerfer

    April 30, 2019 at 15:14

    Hans…

    Reply

  4. G8crasha

    April 30, 2019 at 15:23

    Sometimes, practicality doesn’t trump logic. Yes, it’s practical for those that want to project their phone onto the TV, like the article said, but logically, it’s stupid!

    P.S. Oh, how I do adore Asian girls

    Reply

    • Yahtzee

      April 30, 2019 at 15:30

      A babymetal fan ey

      Reply

      • G8crasha

        April 30, 2019 at 15:38

        I don’t mind them. Maybe I should say, Asian Women. Sounds less creepy!

        Reply

        • Guz

          April 30, 2019 at 16:10

          Definitively less creepy xD

          Reply

      • Guz

        April 30, 2019 at 16:09

        They are actually pretty good performance wise but I don’t have a freaking clue what they saying, so it could be 50/50 .They have even been endorsed by Rob Zombie

        Reply

    • Geoffrey Tim

      April 30, 2019 at 15:38

      For some things, it’s better to use your inside voice, buddy.

      Reply

      • G8crasha

        April 30, 2019 at 16:00

        I guess I’m just in a good mood, payday ‘n all!

        Reply

    • Brad Lang

      April 30, 2019 at 15:38

      Shit, someone’s horny on main.

      Reply

      • G8crasha

        April 30, 2019 at 16:09

        Just in a good mood!

        Reply

  5. Guz

    April 30, 2019 at 16:10

    This is just stupid

    Reply

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