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Sony “underestimated” potential of the PS4 camera

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I bought one of those PlayStation 4 cameras about a week after the system’s release, and because I’m not the sort to show off my junk on the internet, it’s been sitting gathering dust under my TV. I used it to demo Playroom..for about 5 minutes. I severely overestimated how much use I’d get out of the thing. Sony, meanwhile, says it’s underestimated the camera’s potential.

The sales attach rate for the peripheral have been oddly high; roughly one in seven PS4 owners own the PlayStation camera. With seven million PS4’s in the wild, that means that roughly 1 million exhibitions and/or suckers have thrown down cash for a peripheral that’s good for not a whole lot right now.

Only it had the potential to be more; a peripheral actually used by game developers to make their games more…gimmicky, I suppose? Speaking to Gameinformer, Sony’s Andrew House says if there is one thing he’d have changed about the PS4’s launch, it would have been to include the camera.

It’s not a major one, but I was a big advocate for the PlayStation camera and that it was going to be a bigger part of the landscape than we were anticipating.

Within Sony, the idea of bundling the camera – similar to Microsoft’s packed-in Kinect – was an unpopular one.

Not to be critical of some folks in our organization, but I think there was a bit of conventional wisdom that said, “If you look at most console launches and look at the adoption rates of a core peripheral, they tend to be very low.” I think we did sort of subscribe to that a little bit. As a result, we underestimated the potential in that area.

I think Sony made the right move, leaving the camera out and keeping the console at a more palatable $399. If it were priced the same as the Xbox One, I’m not sure the split would be quite as much in Sony’s favour right now. To most consumers, price is more important than pixels.

Where the camera will come in to use is with Sony’s Virtual Reality Project Morpheus; it will allow the system to track the lights atop Sony’s motion-controller lollipops; PlayStation Move.

Last Updated: May 8, 2014

No Comments

  1. Rincethis

    May 8, 2014 at 10:05

    Quite frankly he should have said ‘We dodged a bloody bullet’.

    Reply

    • Sir Rants A Lot Llew. Jelly!!!

      May 8, 2014 at 10:06

      Heh. That’s exactly what I wanted to say

      Reply

    • Weaner 'some arsehole' dog

      May 8, 2014 at 10:29

      What he is saying is that they now have 1 million unhappy s?u?c?k?e?r?s? customers. Also as I believe that the developers are only going to use it meaningfully/ annoyingly (delete inapplicable) if everyone’s got it or at least the majority.

      Reply

      • Rincethis

        May 8, 2014 at 10:30

        I suppose they can use it to keep papers from flying off your shelf? Prop up books?

        Reply

    • Alien Emperor Trevor

      May 8, 2014 at 10:35

      He sounds a bit disappointed by it too. It’s like they dared someone to shoot at them, they did, but missed. You’re a Japanese company, next time try dodging a bullet train if it’ll make you happier.

      Reply

      • Rincethis

        May 8, 2014 at 10:37

        Yeah like “we poked this huge tiger in the arse, and it didn’t bite our heads off, le sigh”.

        Reply

  2. Kensei Seraph, Sparkly Samurai

    May 8, 2014 at 10:07

    I’m glad they didn’t include the camera.
    It’s one of the main reasons I intend to get a PS4 over an Xbone (after a few years).

    Reply

  3. Hammersteyn

    May 8, 2014 at 10:08

    Andrew House is an advocate for the camera even though only roughly 14% of PS4 owners bought the camera. What do you want to bet that the stats would almost be the same for The XBOX One were the consumers given a choice?

    Reply

    • Kensei Seraph, Sparkly Samurai

      May 8, 2014 at 10:09

      I’m sure that no one would take that bet.

      Reply

  4. Sir Rants A Lot Llew. Jelly!!!

    May 8, 2014 at 10:08

    Including the camera would have increased the price and would have damaged initial early adoption.

    There’s a reason 6 million users bought the PS4 only while 1 million decided to get the camera extra.

    If it had been bundled you would not have had 7 million sales. #justsaying

    Reply

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    May 8, 2014 at 10:13

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    • FoxOneZA

      May 8, 2014 at 10:17

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      • Sir Rants A Lot Llew. Jelly!!!

        May 8, 2014 at 10:18

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        Reply

        • Rincethis

          May 8, 2014 at 10:21

          I just wonder why they bother. Can’t be that many fucking morons out there that would click?

          Reply

          • Sir Rants A Lot Llew. Jelly!!!

            May 8, 2014 at 10:23

            If I look at how many South Africans voted ANC even though the ANC has ground our economy to a halt, left many people without water, jobs, money to eat all while filling their pockets, buying luxury cars and houses, throwing huge parties right next to poverty, claiming to want the best for the people but then can’t own up when they stuff up…. then yeah, I can guess there are enough people out there that would actually click

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            May 8, 2014 at 10:24

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          • Rincethis

            May 8, 2014 at 10:25

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          • Alien Emperor Trevor

            May 8, 2014 at 10:29

            I had a cup of tea.

          • Sir Rants A Lot Llew. Jelly!!!

            May 8, 2014 at 10:29

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          • Alien Emperor Trevor

            May 8, 2014 at 10:30

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          • Rincethis

            May 8, 2014 at 10:31

            Yeah, you come across as a rose boy…

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            May 8, 2014 at 10:32

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          • Rincethis

            May 8, 2014 at 10:29

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          • Alien Emperor Trevor

            May 8, 2014 at 10:31

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          • Weaner 'some arsehole' dog

            May 8, 2014 at 10:48

            People buy homeopathic medicine. That has been diluted so much that none of poisons that are the active ingredients are present in any level that could actually kill you. I suppose it does help with return customers.

          • Rincethis

            May 8, 2014 at 10:50

            I don’t know man., Pretty difficult to return when you die of whatever the bullshit treatment was supposed to help you with in the first place…

          • Weaner 'some arsehole' dog

            May 8, 2014 at 11:03

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    • Hammersteyn

      May 8, 2014 at 10:23

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      Reply

      • DrKiller

        May 8, 2014 at 11:11

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        Reply

        • Hammersteyn

          May 8, 2014 at 11:25

          hahaha

          Reply

  6. HvR - THE Average GAmer

    May 8, 2014 at 10:55

    Stupid corporate PR, MS exec is probably going to come out as well and say he is so impressed that all XB One customers embraced the Kinect.

    These guys must get such a high of all the hot gas they are passing.

    Reply

  7. Jonah Cash

    May 8, 2014 at 11:12

    As I have said many a times before!! Kinect fooled me once, no camera will ever get the chance to fool me again!! The Kinect was left in a cupboard after 30 minutes of play!!

    Reply

  8. Tom Krager

    May 8, 2014 at 11:20

    I still don’t know which console to get lol . ..

    Reply

  9. Rick Rambo

    May 8, 2014 at 21:06

    “To most consumers, price is more important than pixels.” Price had nothing to do with my purchase. When the difference is only $100, I still think far to many people are saying its price that’s the biggest selling point for Sony. I say no, its the better PlayStation hardware, rather than price, that’s selling. “Well, I would buy what I really really want but its a whole $100 more.” I dont see it. Maybe if it were 2-3 hundred more, I would agree.

    Reply

    • kasino31

      May 9, 2014 at 10:11

      Maybe…but 100 bucks is considered a lot of money to a lot of people. 7 million purchases are not that concerned with hardware man (in my opinion). I think that you (and myself) are in the small percentage that bought the ps4 based on hardware.

      Reply

  10. Son of Liberty

    May 8, 2014 at 21:31

    Each Ps4 game cost $59.00+ tax with all the money you spend on games you can buy a good gaming PC. If you round it up, 4 PS4 games that cost $60.00 each if you add it up and you get a total of $240 bucks. If you buy 10 PS4 games and each cost $60.00 the total is $600. Now if you buy 20 PS4 games and each cost $60.00 it adds to $1200.

    Reply

    • kasino31

      May 9, 2014 at 10:17

      that is logical sense, but don’t you think consoles are popular because of the convenience? it’ like paying extra for 1st class flight compared to coach…both seats will get to the same destination…..it’s more convenient when you are in first.

      Reply

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