I am utterly intrigued by Tinder, probably because it didn’t exist when I was dating. Yet another reason I need to hope and pray that my husband lives forever. But Tinder is a place where tons of people find love, or lust, or something, and Bethesda has decided to channel that energy in a hilarious way.
Spoof Tinder accounts aren’t anything new, but using the platform to market a game? That’s just marketing genius, and something I’d love to see from more franchises.
Picked up on Kotaku (because obviously none of us are on Tinder), it turns out that Vault Boy is looking for love. There’s even a coordinated campaign for #dateadweller that includes tips on how charisma can help in dating and even shows some same sex loving (which can’t actually happen in Fallout Shelter because we all know the apocalypse is focused solely on procreation).
Find someone sweet and take a Nuka Cola break #DateADweller #SwipeRight pic.twitter.com/7cTqdgaC7W
— Fallout (@Fallout) August 17, 2015
I am sort of loving this idea, and I hope that it becomes a normal part of game marketing. I’d love to swipe right for Iron Bull, or Aloy from Horizon. Why can’t I continue my immersion in my fake online dating life? The only disappointment is that if you match with Fallout Shelter on Tinder, it simply directs you to a link to download the game. What, no poor PR person forced to man the account and text with horny gamers who want to know more about Vault Boy’s sexual proclivities? If you’re gonna do this for marketing, you might as well go all out.
Last Updated: August 18, 2015
Alien Emperor Trevor
August 18, 2015 at 10:38
Hey Vault Boy, I think you’re S.P.E.C.I.A.L. and come with a lot of perks!
Ranting Raptor
August 18, 2015 at 10:46
To comment of the week you go!
Alien Emperor Trevor
August 18, 2015 at 10:58
…
SargonTheBatpandaOfAkkad
August 18, 2015 at 10:59
Agreed! Done. Dusted. Oscar nomination pending.
Alien Emperor Trevor
August 18, 2015 at 11:05
I heard that from now on they’re going to call the get-out-of-jail-free card an Oscar nomination.
Dutch Matrix
August 18, 2015 at 11:06
Too soon Dude. Too soon…
Alien Emperor Trevor
August 18, 2015 at 11:07
Inderdaad. It’s a joke and a fucking joke all rolled into one.
Dutch Matrix
August 18, 2015 at 11:08
Ugh. Don’t get me started. If Oscar is run over by a bus, I’ll petition that the driver gets a medal.
DrKiller
August 18, 2015 at 13:55
Hy het nie regtig ‘n voet om op te staan nie though 🙁
RinceThis
August 18, 2015 at 11:08
You are trying too damn hard!
Alien Emperor Trevor
August 18, 2015 at 11:10
Fine. 🙁
I’ll close the door on my way out. Don’t shoot. O_o
RinceThis
August 18, 2015 at 11:16
Ohhhh!
RinceThis
August 18, 2015 at 11:03
Featured it is!
Dutch Matrix
August 18, 2015 at 11:02
Also, was your vault not properly sealed because it looks like you grew a second mutated penis that look like Geoff’s face.
RinceThis
August 18, 2015 at 11:03
Oh you!
Ranting Raptor
August 18, 2015 at 10:43
eish
Deceased
August 18, 2015 at 10:51
I personally can’t wait for marketing/adds to be blasted into our minds with gamma-radiation so that we’ve got ads in our dreams…
“Lightspeed briefs, Style and comfort for the discriminating crotch!”
Kromas,powered by windows 10.
August 18, 2015 at 10:58
Futurama references are always welcome here. 🙂
SargonTheBatpandaOfAkkad
August 18, 2015 at 10:59
Wait. Wait. WHAT?
THE VAULT BOY IS 25?!
I HAVE BEEN LIVING A LIE!
Dutch Matrix
August 18, 2015 at 11:05
And why is there no Vault Girl? SEXIST I TELL YOU!!!