Blame Spider-Man and Hollywood success for the GI Joe Retaliation delay

3 min read

I’m not happy that GI Joe Retaliation has been pushed back by a massive nine months. Paramount, the parent company behind the sequel, has all kinds of excuses for doing so, with “LETZ ADD DA FREE DEES HURP DE DURP” being the primary reason.

But nine months to add in some post conversion? It’s as if they’ve using interns to glossy up the film in the extra dimensions. Only, it seems the real reason for it, might be because of a certain friendly neighbourhood Spider-Man releasing five days after the sequel, and some other spoilery information as well.

THR uncovered some inside information, that the shift from 2012 to 2013 was over fears that the Web-head would absolutely demolish Retaliation at the box office, thanks to the positive spin that The Avengers had generated for super-hero films.

With only five days to make a decent impression, the current thought is that by adding in some 3D, Paramount can earn some extra cash with the delay, from people who have yet to tire from that forced gimmick, grabbing a few more fistfuls of dollars from the lucrative international markets as well.

But that’s the obvious reason. Here’s the real reason as to why the film is being so delayed, so exit now if you want to avoid the spoilers.




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Remember Channing “Magic Mike” Tatum, that actor that Kervyn adores? Blame him and the fact that Hollywood loves him right now. When the original GI Joe film was released in 2009, Tatum wasn’t yet a shining star in the industry.

Fast forward a few years, add some decent films to his resume, and the idea of pulling an Executive Decision to have him bumped off in the opening scenes makes very little sense to Paramount, who realise that having Tatum appear for longer than a few imminent death minutes might actually be a good idea.

Which is what some of the extra scenes being shot will do, as Tatum finds his role greatly expanded.

While it is a slap in the face for those of us who were looking forward to the film, from a business point of view, it makes complete sense. Make no mistake, GI Joe Retaliation won’t be Oscar award material, but it still looked like some damn good fun.

Add in some more Tatum, 3D, avoid the Spider-Man, let simmer for nine extra months and you’ve got yourself a recipe for success.

Last Updated: May 30, 2012

Darryn Bonthuys

Something wrong gentlemen? You come here prepared to read the words of a madman, and instead found a lunatic obsessed with comics, Batman and Raul Julia's M Bison performance in the 1994 Street Fighter movie? Fine! Keep your bio! In fact, now might be a good time to pray to it!

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