Home Entertainment James Cameron wants your opinion on 3D movies

James Cameron wants your opinion on 3D movies

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Love or hate them (HATE), 3D movies are here to stay for the next couple of years. Seen as a money-making gimmick by some, and a way to enhance a viewing experience by others, 3D movies have proven to be enough of a draw for cinemas, that Hollywood is prepared to violate any dead duo of films for a third outing, just so that they can add a “D” to the end of the three.

One of the few people on the planet who really knows how to make a decent 3D film, that won’t melt your peepers, is James “Titanic” Cameron, and when he’s not submerging himself to the bottom of the world, he’s only too happy to talk about the technology, and why people should be more vocal with their displeasure towards it.

“It’s good for people to be selective,” said Cameron to Variety.

I think it’s good for the exhibition community to get that feedback. We are not going to your theater because your light levels are not as good as the other theater. I think that’s important for them to hear.

Cameron said that theaters need to have their light levels monitored with a special alignment program, that could give the maximum effect possible to a 3D film, much like what was done with the third Transformers film.

With that alignment program, We’re not going to succeed in every theater but we’re going to have a much higher success rate. So what we need now is for the audience to give feedback to the theaters.

‘We like this theater. We don’t like that theater. And you guys have to step up.’

Cameron also elaborated, on how cinemas that charge a premium price for a film, should also do their best to ensure that they deliver a service worthy of those prices;

People have to understand they have to earn that premium revenue by making sure it’s a premium experience, and light levels are the key issue I think in 3D in theaters.

When you give people the light levels, it’s been demonstrably proven, they feel the value added, they feel like they’re getting something special. If you don’t give them the light levels, they feel like they’re being ripped off.

This whole idea of a premium ticket price has got to go away, because at the exact moment when more movies are made in 3D than not, even if it’s 51%, then it’s not the special case, it’s the normal case, and you can’t charge extra for the normal case.

Personally, I cannot stand 3D films, due to the fact that they make my brain feel like as if it had been subjected to a two hour William Smith algebra class, but if complaining can get the standard of these films up, then I’m more than willing to practice my most shrill of voices in order to get my moneys worth.

Last Updated: April 17, 2012

3 Comments

  1. Justin Hess

    April 17, 2012 at 15:07

    The problem for me is that the studios see 3D as the saviour of cinema when actually, it’s just
    another tool. It would be far cheaper and probably far more lucrative to sort out the real problem with cinema these days (I’m talking largely mainstream): kak stories. A good story is far more involving and does more to draw you into a film than 3D does.

    The real problem isn’t that 3D is shit. It’s that the studios fail to understand their audiences. Just because the audience says it enjoys action and spectacle doesn’t mean that’s what makes the film work.
    It’s just what makes a real impression on the audience. CG, Bullet time, 3D, doesn’t matter; it needs a solid story and I hope that’s something that Mr Cameron lets studios and fellow filmmakers know

    Reply

  2. Watch Movies Reel

    April 17, 2012 at 17:50

    Really it’s exactly in coming time cinema will change by itself. New features will add in this like 3d, 4d and 5d will become more popular. Because movies lover wants best so it will help them.

    Reply

  3. James Francis

    April 18, 2012 at 09:21

    Cameron is one of the few 3D cheerleaders who knows what he is talking about. Many failed to appreciate the advancements he and his crew made with Avatar’s post-production processes. I am also excited that he wants to start filming 3D at higher frame rates. So, whatever James says I’ll follow. 

    Reply

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