Home Entertainment Local Weekend Box Office Report: (Sad face) The Emoji Movie beats It

Local Weekend Box Office Report: (Sad face) The Emoji Movie beats It

2 min read

You can’t see me right now, but if you could, this is what my face would look like this: ? The reason for my sudden onset of depression? Despite being an all-around terrible movie by just about all accounts, The Emoji Movie opened at the top of the local box office charts this weekend past. Not only did Sony’s animated stinker dethrone critically lauded, record-breaking horror flick It after just one week, but it debuted with R4.2 million. That’s not the biggest opening of the year by a longshot, but it means The Emoji Movie beat Wonder Woman’s opening. South Africa, we really need to talk!

It only dropped 28% in its second weekend which is way above the sophomore average for a normal movie, but downright astonishing for an R-rated horror movie. It wasn’t the only unexpectedly good holdover though, as both The Dark Tower and American Assassin actually bettered their earnings from the week before as well.

Meanwhile, there were two new entries on the chart in the form of South African literary adaptation Vaselinetjie and true-story Boston Marathon bombing drama Stronger. Both had limited openings though, with Vaselinetjie only hitting 38 screens and Stronger only debuting in 16 cinemas. Because of this, the latter could only hit twelfth place while Vaselinetjie landed in sixth. It is worth noting though that Vaselinetjie’s earnings of R711k gives it a per theatre average of around R19k which is only bested by the top two entries on the charts.

Let’s see what the rest of the South African box office chart looks like:

No.Movie Name Weekend gross Percentage change Local gross Last Week's Position
1The Emoji Movie R4.2 million NA R4.2 million NE
2It R3.6 million -28% R10.5 million 1st
3The Dark Tower R979 570 +5% R4.5 million 2nd
4American Assassin R830 455 +3% R2 million 3rd
5Home Again R738 855 -1% R1.7 million 4th
6Vaselinetjie R711 529 NA R711 529 NE
7The Hitman's Bodyguard R482 423 -1% R11.3 million 6th
8The Son of Bigfoot R482 423 -31% R9.1 million 5th
9American Made R471 689 -15% R4.3 million 7th
10Girls Trip R446 404 +2% R14.7 million 8th

(NA = Not Applicable, NE = New Entry)



Last Updated: September 27, 2017


  1. IT was so boring. Seemed like a scary for kids maybe ? I am not sure.


    • Gerhard

      September 28, 2017 at 09:04

      I dont know about boring. The movie was tense and well paced with good character building. I for one am glad that it is not another blood spilled festival that they call horror movie these days.


      • Frik van der Hewerskink

        September 28, 2017 at 09:39

        character building was extremely good I can agree with you there. Just found it a bit bland. And there where just a few things that didn’t make a lot of sense story wise


  2. konfab

    September 27, 2017 at 14:09

    The emoji movie is an appeal to stupidity. Apparently that resonates with South Africans.


    • Gr8_Balls_o_Fire

      September 27, 2017 at 15:12

      Well……… A lot could be said for that. But I won’t 🙂


  3. Raptor Rants

    September 27, 2017 at 14:15

    Ladies and Gentleman.

    Relax! That’s only because the parents needed to leave the kids at a movie appropriate enough for them while mom and dad went to look at IT.


  4. Magoo

    September 27, 2017 at 14:23



    • Raptor Rants

      September 27, 2017 at 14:25

      People prefer nice and friendly over scary and gruesome?


      • Magoo

        September 27, 2017 at 14:28

        No no no, you have it wrong. People prefer senseless over intriguing.


      • Admiral Chief

        September 27, 2017 at 14:42

        WW wasn’t scary and gruesome


  5. Magoo

    September 27, 2017 at 14:26

    Finally went to see IT yesterday. It was a great movie! Not as scary as anticipated, but damn, it has character.


  6. HairyEwok

    September 27, 2017 at 14:41

    Shit like this that makes me question everything.


  7. Johann

    September 27, 2017 at 16:21

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