One of the best things about this internet driven streaming era, is that the cost of quality entertainment has come down drastically. While it is unfortunately headed towards a state of extreme fragmentation, having a subscription to a few streaming services gives you access to the majority of the world’s best series and movies at a fraction of the cost of what it would cost for a DStv subscription (minus the sports unfortunately).
The way we consume our entertainment is also changing and while many of us like to sit back on the couch and watch from the comfort of our TVs, there are a lot of people that use their mobile devices only to consume content on the go or to take advantage of the lower bandwidth required. Something which Netflix is apparently aware of as they are experimenting with a new subscription model in a few countries that focuses on mobile only viewing for around half the price of a normal Netflix subscription.
According to Variety Netflix has announced a new mobile-only subscription plan in “select countries” including India that would only cost $3.63 a month. Half the cost of their regular subscription of $7.27 (INR500).
We are always looking for ways to make Netflix more enjoyable and accessible. We will be testing different options in select countries, where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time.
The report does not reveal how many people Netflix has tried this approach with, nor how successful the experiment has been so far. Obviously though if this does prove successful, it’s likely we could see it rolled out to more countries to try and encourage even more people to sign up for a subscription.
Would you be willing to sign up with a Netflix mobile only account for half the price or do you want to keep your viewing to the biggest screen possible?
Last Updated: March 26, 2019