New X-Men: Apocalypse clips from a bank ad!

2 min read


I have a little experience with marketing. It’s something I do in my normal 9-5 job, something my brother has done for over a decade, and something we all know from sitting in front of too much TV. So it takes quite a bit to get a WTF out of me, and I can safely say that these two new ads that have landed featuring new (and rather awesome!) clips from X-Men: Apocalypse have indeed got that response.

The first is a half minute clip of the X-Men and women getting the snot kicked out of various parts of their bodies. Nothing untoward about that now. But then you realize it’s actually a BANKING advert. Yes. You read that right. Coldwell Banker (that first part being indicative of any banking institute in my experience) joined with 20th Century Fox to deliver this treat. The tag line? ‘Being at home’. As in, after a hard day fighting the biggest threat to the X-Men universe since the last one, you want to be welcomed home… Ummm. Have a look and see what you think:

Yeah. That’s a real thing. Fine, I can almost get to grips with that. Literally stamping your name onto a product is normal, ask SONY and their love of the Plasystation 3. The next ad really does jump the shark though. The same Coldwell Bank apparently features a home of the week advert; I assume some plush millionaire’s fortress/home is paraded in front of us lesser beings to convince us that banking with them will afford us the same treat and not lead to a crash in the housing market that buggers the world. Well Xavier was obviously out fine-tuning his wheels and the bank managed to sneak in and do an expose on his lovely residence for the gifted. Have a watch:

I am just glad that the green screen used in this clip isn’t going to feature in the movie. I always wonder what advertisers think when meshing two disparate worlds into one to sell a product. Still, it has given us some more shots of the upcoming movie and I am grateful for that! Now, let I’m off to open a new bank account because subliminal!

X-Men: Apocalypse opens on 27 May and I am so excited!

Last Updated: April 22, 2016

Nick Reay

I have been an avid fan of movies ever since I discovered Santa Clause wasn't real, a day marked in my memory by my first viewing of It's a Wonderful Life, which wasn't so wonderful that day. Since then I've watched thousands of movies and even fooled my parents into putting me through uni to get a degree in the subject. I first started writing as a journalist for The South African Newspaper before moving onto communications for an NGO trying to save the planet. Unfortunately my recommendations to the CEO that we should all don rings imbued with the powers of earth, fire, wind, water and HEART went unheard. Now I pretend the end isn't nigh by hiding in movies.

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