Home Entertainment UK supermarket Sainsbury's try to sell old Captain America as new Captain America

UK supermarket Sainsbury's try to sell old Captain America as new Captain America

1 min read

Look, I get it. It’s a dog-eat-dog-then-poop-out-dog-in-front-first-dog’s-bitch-then-hump-bitch world out there. Everybody needs to find a way to get their own little piece of the action. Especially when that action is the billion dollar grossing Avengers.

But this is just wrong. Like Star Wars Christmas Special wrong. It seems that some sneaky Hobbitses have found a way to cash in on the Avengers craze at the moment, and get rid of all that pesky old stock of a really bad 90’s superhero movie all at the same time. All it takes is a well placed sticker and some customers who wouldn’t know any better.

I do not want to be in little Tommy’s house when he gets home to find Gran had bought him a DVD to do with this whole newfangled Avengers thing he keeps on talking about. She will probably smile at him over the edge of a tea-cup as he begins to open the wrapping, sheer joy on his face. But there won’t be much smiles or joy once he tears off that orange sticker and is not greeted by the impossible chiseled jawline and baby blues of Chris Evans, but rather the “this is probably my last paycheck for a while” look of Matt Salinger.

Cue tears, screaming, school-yard massacre with a broken, jagged DVD. News at eleven.

All because Sainsbury was actually selling the original Captain America movie.The one from 1990. The one that sucked so bad that even David Hasselhoff’s Nick Fury points and laughs at it.

This one:

Why don’t you just go kick a puppy or something, Sainsbury?

(Source: Bleeding Cool)

Last Updated: May 15, 2012


  1. Tracy Benson

    May 15, 2012 at 08:59

    “It’s a dog-eat-dog-then-poop-out-dog-in-front-first-dog’s-bitch-then-hump-bitch world out there.”
    That is the most insane sentence I have ever read. 


    • Kervyn Cloete

      May 15, 2012 at 11:26

      I have a minimum daily quota of crazy that I need to bring the internet. That was today’s contribution 🙂


  2. James Francis

    May 15, 2012 at 12:47

    I don’t really see the problem. Sure, this might result in a few misplaced gifts. Cue the tears for the poor children. Really, is it the fault of the company who released this? The packaging does play on the Avenger tagline a bit that the newer release used, but the only people who should be upset at this are Marvel’s lawyers. And if you dig up on the licensing agreement, Marvel is probably making money off this anyway. 

    So, all who are hurt is some idiot who can’t scrutinise a DVD cover properly. If someone’s grandmother bought the wrong thing – well, sheesh, your grandma bought you a gift! Be grateful, you little sod. 

    This is not some knock-off film. It’s part of the Captain America franchise empire. Nobody complained when the original Superman films surfaced again to piggyback on the new one. 


    • Kervyn Cloete

      May 15, 2012 at 14:14

      The problem people are having is that the Sainsbury staff are purposefully covering up Sallinger’s face so that unaware customers wouldn’t know any better.


      • James Francis

        May 15, 2012 at 15:23

        That’s actually pretty clever of them… hey, it’s capitalism. If it looks like a bargain, always check the box…

        Also, IMO anyone who wants to own that movie deserves to be ripped off. I hope they also accidentally bought Asylum’s Transmorphers instead.


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