Microsoft’s very happy to let the world know, via its official blog, that its generated over $56 Billion in retail revenue this generation from the sale of the Xbox 360 and its maddeningly successful motion-sensing peripheral, Kinect.
How many console sales does it take to make that sort of money?
According to Microsoft, they’ve sold over 67 million Xbox 360’s, compounded with 19 million Kinects.
“Since 2005—when we launched Xbox 360—we have sold 67 million consoles and have generated more than $56 billion at retail, and we’re still going strong in our seventh year,” wrote Yusuf Mehdi, Chief Marketing Officer, Interactive Entertainment Division, Microsoft on the company’s official blog.
Using some sort of arcane mathematics that I can’t seem to grasp, Microsoft claims that those sort of sales numbers means that the Xbox 360 now accounts for a 47% share of the current-gen console market.
“With 47 percent share of the current-generation console market, we are hitting our stride largely as a result of the success of Kinect for Xbox 360 (19 million sold ) and the flood of new entertainment options through Xbox LIVE (40 million members).”
As an Asian who’s admittedly not particularly good with numbers this has me curious. According to Sony’s most recent financials, they’ve sold just about 64 million PS3’s as of March 31 this year. Nintendo’s Wii’s outsold them both – with around a hundred million of those white waggle boxes in people’s homes. No matter which way I add those up, 67 million just doesn’t equate to 47 percent – but as I said, I’m no good at mathematics.
Mehdi also revealed what you can expect from the Redmond giant at E3 this year.
“You’ll see the first of that next week at E3 where we will showcase the very best of Xbox. We’ll unveil new games, show new ways to enjoy the entertainment you love and, as always, we’ll have a few surprises to share!”
I’m expecting more media apps we can’t use locally, and a whole lot of Kinect stuff.
Last Updated: May 30, 2012