Home Gaming Activision is “taking some of the biggest risks”

Activision is “taking some of the biggest risks”

2 min read

maximum risk

Man, it must be swell to be Activision. They’ve got a ton of studios underneath them, and Call of Duty is a license to print money. EASY PEASY! Except, the company believes that it has taken far more risks lately, than people know about.

Speaking to Edge, Activision CEO Eric Hirshberg  Hirchberg said that  the developer/publisher is “a very focused company” whose “strategy is to do a few things and do them exceptionally well”, but that doesn’t mean it’s it isn’t up to take a risk or two.

“I think that sometimes people misperceive that as somehow being risk-averse, and yet we’re taking some of the biggest risks in new genres and new business models and new IPs than anybody,” Hirschberg said.

So the fact that we only do it a handful of times doesn’t lessen the fact there’s a lot of risk and complexity baked into anything new you try.

Skylanders is a brand that didn’t exist eighteen months ago – people forget that already because it’s been so successful. It was not only a new IP, but a new genre of play that was totally unproven.

This risky attitude extends to Destiny, the upcoming game from Bungie that is pretty much biblical in scale at this point, a game that Hirshberg says Activision made a “big investment” in. Hirshberg also explained that Activision would be seeking to innovate on an alternative scale. “It’s great for the creativity of the medium. I think if you look at every other art form there’s room for blockbusters and there’s room for an independent scene in films and in music,” Hirshberg said.

The same has always been true in games but because the process of developing and publishing is so much more complex, generally it has been hard, but one of the things I really appreciate about both the first parties with this next generation is that they’re handing the tools over to independent developers, making it easier for them to publish and get their ideas out there.

Hirshberg makes some good points. This may get me scoffed to the max at, but Activision has taken some big risks. What most people see however, is when Activision makes these risks pay off in the long run, with numerous sequels and extensions of these young franchises.

And with the company poised to be independent soon, there’s a chance that it might be taking a bigger gamble when it comes to developing games.

Last Updated: September 27, 2013


  1. LOL, that headed suits this article 100% even the reference to edge 😛


  2. Admiral Chief of Rivia

    September 27, 2013 at 13:19

    Speaking of risk, I have the sudden urge to play LOTR RISK boardgame!!!


  3. Alien Emperor Trevor

    September 27, 2013 at 13:39

    I scoff at your blob Darryn! Even though I agree. Because you have a scoffworthy face.


    • Rincethis

      September 27, 2013 at 13:41

      Wow bro, long week? 0-O


      • TiMsTeR1033

        September 27, 2013 at 13:51

        If I could, I’d donate him a Xbox 360 and Gta v lol


        • Alien Emperor Trevor

          September 27, 2013 at 13:56

          Eh, so I can smash it? That would cheer me up ;P


          • TiMsTeR1033

            September 27, 2013 at 14:06

            If you smashed it, Gta v would rise from the ashes and strangle you in your sleep while Trevor beats your head in.

          • Rincethis

            September 27, 2013 at 14:15

            @disqus_DoEH3TsffU:disqus would rise from the Ashes Trevor had just beat him into and strangle Trevor?! 0-O TREVORCEPTION!

          • Rincethis

            September 27, 2013 at 14:14


          • Alien Emperor Trevor

            September 27, 2013 at 14:19

            I meant the Xbox, not GTA – give me some credit 😉

          • Rincethis

            September 27, 2013 at 14:44


        • Rincethis

          September 27, 2013 at 14:02

          HAHAHA! OUCH 🙂


      • Alien Emperor Trevor

        September 27, 2013 at 13:55

        Financial year end – deadline was 12 lol So much of stress.


    • Eric

      September 27, 2013 at 13:43

      Agreed. Im also bummed over the ION.


    • Major Commodore 64 Darryn B

      September 27, 2013 at 13:46

      Blob you naysayer.


  4. GalacticLordCaptainAwesomeness

    September 27, 2013 at 14:12

    Activision taking risks is the same as saying McD uses real Beef…


  5. Ryanza

    September 27, 2013 at 16:01

    And the biggest risk of them all is building a new engine for Call of Duty.


  6. King_Anonymous

    September 28, 2013 at 00:09

    Blah blah crap. Nothing but lies. Activision taking risks? What in the name of jokes? Copy paste Copy paste Copy Paste Copy paste is not a risk -__-

    Yea fucking right. Same shit every year and call that a risk, what a disgusting lie.


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

There Won’t be a Mainline Call of Duty Game Released in 2023

The Call of Duty franchise has been a staple in the gaming industry since its debut in 200…