Activision thinks Advanced Warfare sales will exceed Ghosts’

2 min read


According to a number of analysts, This year’s Call of Duty won’t match the sales of the last one, and the franchise as a whole is on a decline. Activision doesn’t quite agree – and believes that Advanced Warfare will at least match Ghosts’ sales, and perhaps even exceed them.

Speaking to GamesIndustry, Activision CEO Eric Hirshberg was adamant, based on internal numbers, that Advanced Warfare had a chance of outselling the much maligned Ghosts.

“We see purchase intent well above last year and we see engagement with the brand in social media channels all being markedly up, so I’m still optimistic,” he said.

Hirshberg said all of those negative analyst estimates are usually based on pre-orders – numbers that sometimes come from a single retailer. And while those pre-orders are great for gauging day one physical retail sales, they don;t account for digital sales at all. Nor do they account for the long tai; sales that extend well past the launch period, something the Call of Duty series is known for having. With digital distribution becoming ever more prevalent, it has to account for quite a number of copies sold – even of the pre-loads on both consoles are a bit broken.

From everything we’ve seen and played, Advanced Warfare deserves to sell better than its middling predecessor. Much of that has to do with the free reign Sledgehammer was given by Activision to make the series exciting and fresh again.

“Our brief to [Sledgehammer Games] was: Go further than you think we want you to go. Make us nervous in a good way – and come back with new ideas and new experiences. And they did,” Hirshberg said.

Have you played Advanced Warfare? Do you think it’s deserving of the praise its been getting – or are you the sort that believes nothing bearing the Call of Duty name should ever be praised?

Last Updated: November 4, 2014

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