Assassin’s Creed Unity kills Ubisoft stock

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Ubi stock tumble

Assassin’s Creed Unity was meant to relaunch the franchise on new consoles (and PC). It promised to be innovative and unique, offering what players have apparently wanted for years – the ability to stab people with friends. However, it’s off to a shaky start, and the Ubisoft stock is feeling it.

At the time of writing, Ubisoft had lost 9.33% in its share price. The drop’s timing directly links it to the release of the two new Assassin’s Creed games. However, considering the relative lack of attention paid to Rogue, we can confidently point fingers at Assassin’s Creed Unity.

Unity is currently sitting with an aggregated score of 76 on Metacritic. This seems to be primarily attributed to the sheer amount of bugs riddling the game, although there are some deeper issues, too. Destiny currently has the same score on Metacritic – a game that is generally perceived as having been panned by critics and has also led to some tumbling stock prices for Activision.

Can we please pause for a moment and note that a 7.6/10 isn’t actually a bad score? It’s a pretty good score. Anything below an 8/10 or even a 9/10 is being perceived as a horrible experience, when usually achieving a 7-8/10 is quite an achievement. That said, there are some issues with Unity, and compounding that with Uplay difficulties making it even worse for people on PC, it all becomes a bit of a mess.

I understand the investors are wary now. It makes sense that they’re selling of stock in fear that the game won’t reap the same rewards as usual. However, I’m fairly confident that Rogue will still sell a ton of units for those who are on older consoles, with Unity also gathering momentum once the bugs are ironed out. It may have tarnished the franchise’s reputation, but I doubt it will be calamitous in the long run.

Last Updated: November 13, 2014

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