Bloodborne’s success took Sony by surprise

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Bloodborne is an incredible game – and it went on to sell over 1.2 million copies in two weeks- something the lacklustre, multiplatform Dark Souls 2 took two months to do. For a niche game on a single platform, that’s pretty darned impressive, and something that’s very definitely what you’d call a success. It’s a success Sony was not anticipating.

Speaking to MCV, Sony UK Chief Fergal Gara said the company hadn’t planned on Bloodborne’s runaway success.

It did surprise us, we had expectations to do well. We looked at the Souls series as a frame of reference, and we thought we could do better than that. We did – and then some. Relative to some of our sister territories, we were being quite ambitious, but even that proved to be conservative.

Why did it end up being so darned successful? Yes, one of the reasons is timing; there were few other great big games out for the PS4, especially not exclusive ones.

I think Bloodborne might have just landed just at the right time; it was a relatively quiet time, it was a very high quality title and a great platform differentiator for us. We were caught a little bit behind in terms of the volume, but we were able to chase it and maximise its potential.

Bloodborne is a vastly superior game to Dark Souls 2, and certainly deserves that success. It’s currently the highest rated new-gen exclusive according to sites that track that sort of thing.

Last Updated: May 15, 2015

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