Cliff Bleszinski has been chatting with Bioshock creator Ken Levine about games in general and has come out with a possibly controversial point about Heavy Rain, one which I do agree with.
Basically what Cliff has said is that Heavy Rain would have done much better if it’s advertising had been targeted towards the female market.
â€œBecause women love true crime! I don’t know what it is. I’ve said it before – they love two things in life: queso dip and true crime.
Y’know, you’d see Heavy Rain advertised in PlayStation Magazine and things like that. I’m like, dude why isn’t this in Entertainment Weekly? Why aren’t you marketing this to the right crowd?
"There were scenes were I was almost literally dropping the controller it was paced so well. If you had that and shipped a disc with all those women’s magazines you’d maybe have sold twice as muchâ€
While I’m not sure about the queso dip I can confirm that my wife is a huge true crime fan and I think Heavy Rain would be something right up her street. It’s one of the first PS3 Move titles I am going to be getting her to play as soon as my current move is over.
Do you agree? Should Quantic Dreams have targeted the games at females? Should they relaunch for Christmas in your local Heat Magazine?
You can listen to the entire podcast here.
via: Eurogamer[Let’s hope Cliff Bleszinski doesn’t see how I have mangled his words in the headline lest he kerb stomp us again.]
Last Updated: November 5, 2010
November 5, 2010 at 07:10
I hope you didn’t snap Cliffy B naked in the shower for the header image. Now THAT would just be plain creepy.
Bobby Kotick for Dummies
November 5, 2010 at 10:10
Generalisations are so 1985, so what next Cliffy B, black gamers like chicken, need for speed and GTA, because they’re gangster? :sleeping:
Hey Cliffy, maybe focus on Gears of War 3. :heart:
gie gie gie!
November 5, 2010 at 10:18
Well, Heavy Rain is the first game my wife played in quite a while, and she’s a typical casual gamer. Last Friday she played it until 01:00 at night :blink:
So I think Cliffy may be on to something.
November 5, 2010 at 12:02
Yeah i dont think the headline quite does the Cliffy’s comments justice but thats par for the course with the internet. Hes not saying its not a game for men. He is saying it should have had a wider marketing net to reach more female consumers.
November 5, 2010 at 15:51
I love Heavy Rain, personally, and I am female. But I borrowed the game for a guy, and gave it to another guy to borrow before it made it back to its owner, and we all loved it.
I’m wondering if it’s good with Move?