Deep Silver publishes a wide range of smaller games, and you might not even have heard of them – unless you played the broken, but fun-with-friends zombie-slasher Dead Island. The publisher, however, believes that they’re better than the likes of mega-publishers such as EA, Activision and Ubisoft…because they actually turn a profit.
“People say, ‘Oh, you acquired Volition and Metro, you’re going to be a triple-A publisher. What separates us from a triple-A publisher is that I don’t really have a desire to be a triple-A publisher,” Deep Silver’s chief Operating Officer Geoff Mulligan says in GameInformer Magazine (via Videogamer.)
“I actually think we’re much better than the Activisions, EAs, and Ubisofts of the world. People say, ‘What do you mean? They are valued at three billion dollars.’ I say the difference is that we make money.”
You’ll probably be hearing a lot more of the Koch Media-owned publisher now since they acquired the rights to Metro and Saint’s Row, including the teams that make them. Mulligan, however, insists he doesn’t want to see the company become one of those giant, faceless multinational corporations.
“With the acquisition of Metro and Saints Row, it allows us to, again, go from strength to strength. But do I want to hire 500 people and build a world headquarters? That’s not what we do – nor is it what we need to do,” Mulligan said.
“I firmly believe that you do not need a giant organization anymore. That’s what’s killing so many publishers. The moment you don’t have a giant, triple-A hit, your overhead absolutely eats you alive. What do you do if this big, triple-A game didn’t hit? You’ve got to ship another one very quickly and hope that one does.”
They’re also better, Deep Silver, says, because they’re able to be more reactive to industry changes, because there’s no stuffy board of directors or group of investors to answer to.
“We’re a publisher that, in a difficult and rapidly evolving marketplace, uses guerrilla tactics. We move quickly and we don’t have a public board of directors to answer to. We like what we do and have fun,” he said.
“That’s important. You go to some of these companies – you probably have good friends at some of these companies. You go hang out with them, and they are miserable or they are frightened. I think our people are having a really good time.”
I have to say that I like his attitude, and I wish Deep silver the best of luck now that they’re entering the ring with the big boys.
Last Updated: April 11, 2013