Despite a killer month on the charts, Activision still isn’t happy with Destiny 2 sales

2 min read

As a game, Destiny 2 is better than ever thanks to sweeping changes that were introduced in the Forsaken expansion. There’s a constant grind that’s thoroughly enjoyable as players battle to reach the ceiling of their power, with a wide variety of activities giving everyone a chance to feel like a legend. From Gambit to Nightfall Strikes, there’s always something to do, always some activity to try your hand at that feels properly rewarding within the structure of that sandbox.

Throw in more regular seasonal events such as the recent Festival of the Lost, the Iron Banner and a story that tugged on the heartstrings, and Destiny 2 players are happier than ever. That surge in joy could be seen in sales numbers for the game as well, as Destiny 2 was offered for free in September over on PS Plus, resulting in plenty of purchases of its expansion content. Heck, Destiny 2 was pretty much the top-grossing console game of the month, beating even the mighty Fortnite.

It apparently wasn’t enough for Activision.

According to Kotaku, Activision’s lofty ambitions for Destiny 2 and the Forsaken expansion has seen the publisher express its unhappiness with current sales results, despite the fact that the expansion has earned rave reviews and an overall much better critical acclaim that has seen a far better retention of players over the last several months. “Some of our other franchises like Destiny are not performing as well as we’d like,”Activision COO Coddy Johnson said in an earnings call via Kotaku while promising investors more monetisation options for the game.

We have not yet seen the full core re-engage in Destiny, which has led to the underperformance against expectations to date. Some players are in ‘wait and see’ mode. If you’re in, you’re deeply engaged. If not, we think now’s the time to bring players back.

It’s an odd statement from Activision, seeing as how Destiny 2’s community is stronger than ever and filled with plenty of veteran players currently. As mentioned above, Destiny 2 did gangbusters in September, but this could also be a sign of Activision having extremely high expectations of the game despite an obvious lack of support in fully promoting it as they do their other properties.

It could also be a sign of Activision not being happy with Destiny 2’s current microtransaction services, which are surprisingly minimal and pretty much fully constrained to a single vendor in the game. That approach works well enough, resulting in a relatively unobtrusive system of being bombarded with cosmetic flair as players run around the solar system and earn cool-looking gear with bullets instead of credit card swipes.

Last Updated: November 9, 2018

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