Developer suggests pulling advertising over bad reviews

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TheOrder1886.jpg

The gaming community had very high expectations for the PlayStation 4 exclusive Steampunk extravaganza, The Order: 1886. Unfortunately the game hasn’t lived up to expectations with a current Metacritic average of 65/100.

Our own review wasn’t even that kind giving the game a rather poor 5.5/10. The main problem being that the game was boring, which is a cardinal sin in the videogame industry.

Many complaints were also put forward about the game’s short length, no replay value and lack of any real essence apart from how amazingly beautiful the game is. Having said all of that I’ve still put my order in for The Order: 1886 as the idea that this is the best looking console game ever made is something I need to see for myself.

However these low scores have upset some people. Dean Rymer who works at Santa Monica Studios – one of the studios that’s credited alongside Ready at Dawn for The Order –  has gone to twitter to vent.

Before you explode, Dean Rymer has no say in the advertising, marketing or retail strategy of the game and this is obviously his personal feelings about the issue. These tweets have subsequently been deleted. Personally I have no issue with Dean airing his mind, he’s part of the team that made the game and it’s his baby. An ugly, boring and less than useful baby but his baby none the less and he will feel upset that we hate it so.

Taking a look through the Metacritic scores and you start to realise that this game has polarised opinion vastly. There are scores as ludicrously high as 95 from Gamingtrend and as ridiculously low as 20 from Digital Trends.

And this is really why gaming publishers send out review copies to get a consensus across the board. To allow a consumer, such as yourself, to decide for yourself whether a game is worth buying or not.

The second part is obviously advertising and as you can see we are currently advertising The Order: 1886 but as with all decent websites our advertising and editorial are miles apart and advertising spend has no say in the score a game will receive. Pulling advertising after a bad score will though result in an awesome and highly volatile article about that fact which is pretty much why it never happens anywhere in the world. Nothing kills a brand more than a petulant move like that.

 

Last Updated: February 24, 2015

Gavin Mannion

I for one welcome our future robotic overlords

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