Disney Interactive is finally making money

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Despite having all of the valuable franchises locked in tight and secure, Disney has been losing big money on the interactive business front. Hell, since 2008 they’ve lost more than a billion dollars with costs far exceeding profits. That of course, had a negative effect that resulted in various studios being shut down and numerous games pulled from development. But for once, Disney is finally making money from their video games.

And you can pretty much thank Disney Infinity for that turnaround. In the last financial year, Disney announced that their annual operating profit was now sitting at over $116 million earned from revenues of $1.3 billion according to GamesIndustry. A 22 percent increase from year-on-year too hot for TV action, all thanks to plastic figures and clever licensing.

The actual financial year for Disney wrapped up a few days ago after the launch of Disney Infinity 2.0, which means that the original game is proving to be a big winner for the house of mouse. What that means, is that those profits will most likely climb even further for the new financial year, once kids beg their parents for the Marvel addition to the Infinity playset. In other, other words, that means that Mickey Mouse is one rich little rodent. Until Disney Infinity rocked up, Disney Interactive was losing around $200 million to $300 million a year. The previous financial year was considered their best to date, as they had managed to lose less money than usual, only a mere $87 million in fact. Meanwhile, I cry myself to sleep if I can’t find a 10 cent coin in my wallet.

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I’m not exactly surprised to see Disney’s fortunes turn-around. You’ve got a genre that has proven itself in Skylanders, and easily adopted thanks to the licensing muscle that Disney can flex. As much fun as Skylanders and its original creations are, playing as the far more recognised Spider-Man or Incredible Hulk packs a serious punch that sells itself easily.

Last Updated: November 7, 2014

Darryn Bonthuys

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