No one does hype, better than E3. Or at least nobody did, back when the show was an unstoppable juggernaut that could convince you to wake up at an ungodly hour just to see Ubisoft’s annual acid trip that was the Just Dance showcase. E3 in its prime, was a lean and mean marketing machine that was the place to be when it came to new reveals. Consoles were the talk of the town once they’d been shown off, such as Sony’s legendary unveiling of the sleek and sexy PlayStation 4 back in 2013.
This year? It was expected that Sony would once again have something newer and shinier to trot out onto stage. Tech with the most solid of state drives, the big amount of terror floppies and probably some other technical term that I’ll eventually butcher. That plan was pretty much put on ice back when Sony announced they’d be skipping E3 entirely, with the Coronavirus serving as a boot on the head of a rumour that surfaced for air from that frigid lake of despair.
While Sony didn’t need E3, it did need the right time to unveil the PlayStation 5 in all its glory. June was still a fantastic month to do so, especially if it was in line with the E3 schedule and the multiple developers who would be attending the show and revealing their PS5-ready games. Thanks to My Sharona virus, that planned announcement is just one of many that will be coming at a more random date in the fute.
Niko Partners’ Daniel Ahmad tweeted on Sunday E3’s cancellation will probably result in some reveals going out earlier, others later. Obvious news/ claims, I know, but news nonetheless!
Speaking to VGC, one source claims that Sony was originally intending to hold their proper first look at the PlayStation 5 console in May, but COVID-19 has thrown the mother of all monkey wrenches into these plans, especially with games such as The Last of Us Part II being forced to shift dates. As Ahmad noted, that constant viral presence could also result in other reveal events being changed at “the last minute”:
Even with those dates in flux, what does the agenda look like for gaming in 2020? If you’re looking at history, then there’s Microsoft, Ubisoft, Bethesda and Nintendo who could easily hold a livestream to show off new games and hardware. That newsbeat could also see Warner Bros. Interactive, Square Enix and the real big player in town, Devolver Digital, add to a neverending onslaught of fresh trailers and new game announcements.
Whatever the case, expect the middle of this year to be busy when publishers and developers do start to tease some fresh products. Also, toss a tub of Ingram’s to your local writer, as they type their fingers to the bone and curse the PR for robbing them of the sleep. Gods, at this rate I’m going to be excited when Square Enix announces Regular Sleeping Schedule VII Remake.
Last Updated: April 20, 2020
April 20, 2020 at 16:27
Well, MS have done a lot to sell their product. All but show games. Plus there are a tonne of happy Xbox YouTube channels out there that think Phil Spencer is the messiah. Damn, that dude has a permanent smug look on his face, It’s like he was practicing in the mirror and someone smacked him in the back three times..
Dealer is the worst. If you want a balanced view that doubles as a talking sleeping pill, check out RedGamingTech.
Sony, I don’t know. I hear people talking it up but I am skeptical. And I am a Sony geek. I have a One X that I never use. I just use my trusty old Pro for all my gaming needs. But this time I am truly on the fence. So much so that I’ve started playing Forza 7 again.
Deep down, The next Gen is all about games looking fresh and new, not about super-fast loading speeds. I may not see the potential now and I may be missing the point and the master race is where the true innovation is, but it is a lifestyle choice and MS are sending all the right signals.
April 21, 2020 at 09:39
Xbox will apparently be holding 2 big reveal events, both showcasing hardware & games. 1st One is rumored to be early May….can’t wait to see games and hear more about the next gen tech…there is so much we don’t even know yet re Velocity engine/Series S etc.