EA Crossing The Line? Reviewers Get Real Cheques For $200

2 min read


This is not a joke, EA have actually mailed game journalists with US $200 cheques as a part of a promotion for Dante’s Inferno.

The promotional idea is based on the fourth circle of hell, greed and puts the journalists in a rather odd position. The cheques arrive in a wooden box with two skeletons on top and has the cheque placed inside along with a message.

Hit the jump for more and to see what Kotaku’s Brian Crecente did with his cheque.

First off, these cheques are in fact real, we know this because Kotaku had accounts verify it. According to the message, you have to make a choice, here is what it says:

In Dante’s Inferno, Greed is a two-headed beast. Hoarding wealth feeds on beast and squandering it satiates the other. By cashing this check you succumb to avarice by harding filthy lucre, but by not cashing it, you waste it, and thereby surrender to prodigality. Make your choice and suffer the consequence for your sin. And scoff not, for consequences are imminent.

Now there is no doubt that this approach is classified as thinking out of the box (no pun intended) but you really have to ask yourself if something like this should have even taken place.

I see this kicking up a whole lot of dust in the industry, making me wonder if people are going to try and put together lists of which reviewers took the money and which didn’t.

I am actually guessing that EA assume that most people won’t actually cash the cheque, although it isn’t as if the money loss will even leave a mark. I for one do not think that this was a good idea at all and I hope that EA gets a lot of flak for it.

Video of Kotaku’s decision below.

Source: Kotaku

[Ed] I honestly have a different opinion to Nick’s, I think the marketing idea is unique and quite clever. I would also cash the cheque to help me pay for my Modern Warfare 2 Prestige Edition box.

Last Updated: September 10, 2009

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