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EA doesn’t want to nickel and dime its customers

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When it comes to video game companies known for trying to extract as much money from its players, EA still ranks pretty high, as far as perception goes. I personally think Ubisoft and Warner Bros have become far more nefarious in their nickle and diming; riddling their full-priced, retail games with the worst sorts of microtransactions.

While EA really wants to keep its players engaged, and therefore perpetually spending their money, they don’t want consumers to feel like they’re being charged at every turn. EA’s CFO Blake Jorgensen, who’s responsible for at least 70% of today’s news stories, says that customers are growing tired of being charged for everything.

“I do think there’s a bit of consumer fatigue around feeling like they’re getting nickle and dimed all the time. And a lot of mobile games don’t allow you to have fun unless you’ve paid for it,” he said. “So we’re looking at new models of ways to try to alleviate some of that fatigue that’s going on. Some of those might come in the form of subscription-style, but some of them might simply come in different ways to play games over time so you don’t feel like you’re always getting nickel and dimed.”

Bit of a cheek, if you ask me – especially with a game like Star Wars: Battlefront being sold as half a game, with the rest of it locked behind a Season Pass, giving content in drips and drabs. That’s almost the point though; they want to keep users engaged for as long as possible, spending money in ways that have people think they’re getting great value.

“It could be a subscription, a subscription that has extra content as part of it, or a sole subscription, or it could be simply an upfront payment to a game that has extra content coming over time,” Jorgensen said. “What we want to do is give the consumer a great value for their money and keep them deeply engaged in something they love to do.”

Last Updated: November 18, 2015

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