Home Gaming EA lashes out at Donald Trump for Mass Effect Ad

EA lashes out at Donald Trump for Mass Effect Ad

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EA angry over Trump Effect

Donald Trump is currently giving everyone fuel to stoke their social media fires with, and I’m not going to try and pretend to understand how this entire USA Election is working. Trump has some questionable views on the world, which made his latest campaign ad all the more suitable. A fan-made production, the advert likens Trump to Mass Effect’s Illusive Man – and EA isn’t happy.

The video in question wasn’t produced by Trump’s marketing team, but a fan tweeted the cut together clip and sent it to the Republican Candidate, who quickly shared it over his social media platforms. The video features music and voice-overs from Mass Effect 2, using Illusive Man quotes to contextualise some of the policies Trump plans to impose if he’s elected. The video was pulled from YouTube, but you can still view it here.

Unsurprisingly, EA and BioWare aren’t happy. Mass Effect 3 designer Manveer Heir was one of the first to air their anger over the video, stating that the entire thing was “gross as hell”.

EA also weren’t happy that copyrighted content was being used for the endorsement of an electoral candidate, which eventually lead them to issuing a copyright strike against the tweet by Trump. It was shortly removed afterwards, with the video also being ripped from YouTube. It doesn’t seem to have really bothered Trump personally (again, he had nothing to do with the video), but it seems EA was really disturbed by it.

“The video was an unauthorized use of our IP. We do not support our assets being used in political campaigns.”

Clearly Commander Shepard didn’t endorse this message.

Last Updated: April 5, 2016

62 Comments

  1. One evil fighting another it seems.

    Reply

  2. Umar

    April 5, 2016 at 07:52

    • Pariah

      April 5, 2016 at 08:04

      Agreed!

      Reply

    • CypherGate

      April 5, 2016 at 09:16

      Did he really tweet that? LOL WOW

      Reply

      • Umar

        April 5, 2016 at 10:42

        Yup Lol one of the best parody accounts.

        Reply

  3. Hammersteyn

    April 5, 2016 at 07:53

    EA games,Trumps everything

    Reply

    • Captain JJ the Isolated

      April 5, 2016 at 07:58

      XD

      Reply

    • miaau

      April 5, 2016 at 09:21

      I like Bridge, fun game. Trumps other card games.

      I will get my coat….

      Reply

      • Hammersteyn

        April 5, 2016 at 09:35

        hahaha

        Reply

        • miaau

          April 5, 2016 at 09:50

          I appreciate the fact that you encourage such wild puns. Thank you.

          Reply

  4. For the Emperor!

    April 5, 2016 at 07:56

    That video is funny! Beware the dog!

    Reply

  5. Jan Prins

    April 5, 2016 at 08:02

    HA HA HA HA HAHAAAAA! Imagine the Trump making romantic advances towards Jack!

    Reply

    • Jan Prins

      April 5, 2016 at 08:03

      I am actually not in joking mood today.

      Reply

  6. Ryanza

    April 5, 2016 at 08:09

    North American’s last hope, Bernie Sanders, is out. Now it’s Trump vs that evil bitch Hillary. Do you hate Hillary that much to vote for Trump. Yes. That is why Trump is just winning.

    Reply

    • miaau

      April 5, 2016 at 08:36

      I am sure Canada does not share that sentiment! 🙂

      Reply

    • Darren Peach

      April 5, 2016 at 12:10

      Dude, As a guy with two sisters, I find it seriously disrespectful when someone uses that term to describe woman. Kindly please refrain from doing it. Not for my sake, But for the sake of your own growth and well-being. I know you are hiding behind a online persona, but it still sucks. Just a kind request with much respect. Thanks.

      Reply

      • Ryanza

        April 5, 2016 at 12:17

        Hillary Clinton is not a women.
        Hillary Clinton is not a human being.
        Hilary Clinton doesn’t value human life.

        “evil bitch” is what Hillary Clinton is. I am pretty sure women can also agree with that.

        I was not calling all women evil bitches… well…. no.

        Reply

        • Darren Peach

          April 5, 2016 at 12:36

          A lesson my father taught me was never to display that sort of rhetoric towards the fairer sex. Hilary Clinton may have an agenda that serves special interests that stand to benefit her financially in the long term, Hell, she may even represent a class that I will never be included into. She may adopt certain political stances based on her Democratic roots and Liberal views if even by proxy. But I don’t see many politicians in our world holding the torch for human rights in any real capacity or with true conviction. Yes, she may be no better to her male counterparts and given the recent revelations about offshore tax havens surrounding current politicians and others parents, I would argue that politics is a broken thing that is accountable to nobody when it really matters and offers up lambs to the slaughter so others may go on and continue to pillage and rape the poor and disenfranchised, But it still leaves no room to refer to her in the manner you did. She is in fact a Woman, She is a human being. Your point about her not valuing human life is a interesting one………for if there was such a thing, poverty would not exist.

          Reply

          • Ryanza

            April 5, 2016 at 12:41

            Women’s History Month is over.

          • Darren Peach

            April 5, 2016 at 12:51

            It was a polite request. You did not need to answer me.

      • Mossel

        April 5, 2016 at 12:32

        Political correctness will be the downfall of this world.

        Reply

        • Darren Peach

          April 5, 2016 at 12:34

          I am glad you endorse the use of that sort of sentiment towards woman. It’s not political correctness, It’s respect. There is a difference in this instance.

          Reply

          • Mossel

            April 5, 2016 at 12:34

            And if I don’t have respect for one particular woman, can I then use it?

          • Darren Peach

            April 5, 2016 at 12:37

            As long as you are a meek little man hiding behind a online persona, Then I guess it’s ok for you. But as for me, Growing up with plenty of woman in my life, I find it reprehensible to do so.

          • Mossel

            April 5, 2016 at 12:40

            My name is Reinhardt Pienaar. I’m not allowed to call someone a bitch but you get to call me a “meek little man?” Talk about double standards. Anyway I also have a sister and a girlfriend who aren’t as offended by the word as you might think. We don’t need to agree with each other, but I think you are overreacting. Just my 2cents.

          • Darren Peach

            April 5, 2016 at 12:49

            Reinhardt, I politely asked Ryanza not to do so out of the fact that I have two sisters. I did not ask for your opinion. You simply assumed you were somehow right and I was wrong because you clearly feel entitled to your view. But I can assure you that 99 out of 100 woman do not like the term we are debating. Especially when used in a derogatory manner. Now, I am judging you based on your initial reaction to my point. So take your 2 cents, Go down to the local winkle and buy a chappie and read it for some much needed wisdom. Now, Man to man. While I can’t say that I have never used the term myself, I will say that I am very conscious of how this term can hurt both the intended victim and your own reputation as a man. But to do so on a public forum is fucking disgusting.

          • Mossel

            April 5, 2016 at 12:55

            Correct, you didn’t ask for my opinion. I should have refrained from giving it I suppose. I just don’t like political correctness. If someone thinks someone is a bitch, then call them one. Its not about women, its about speaking your mind and not giving a damn what people think. Also, Ryanza is entitled to his opinion about Hilary. He never said anyone else was a bitch. Same goes for other terms that aren’t gender specific.

          • Darren Peach

            April 5, 2016 at 12:57

            I guess you have a valid point about being abusive. My apologies.

          • Ryanza

            April 5, 2016 at 13:14

            and let’s not forget that Ryanza likes to use swear words.

            It is not fair to women that Ryanza leave out swear words just because they are women. what am i sexist.

            and your joke made me laugh, it’s funny because it’s true. It’s also nice to see people stand up for our freedoms.
            and that applies to Darren aswell. Be the guy that doesn’t call women bitches no matter who the women is. Stand up for the women being called bitch in the streets. Defend all women when the word bitch is used, even when it’s not directed at all women. It’ cool. It’s fine.

            don’t put your sentiments onto other people and then expect them to be your sentiment. And that’s the political correctness joke.

          • Darren Peach

            April 5, 2016 at 13:27

            I asked you politely dude. I can assure you that if you maybe just showed a little consideration, this whole debate would not be here. And me swearing reflects badly on me, And I am ok with that. But, As a man, I will not abide some rude pig being abusive towards woman in my presence. I shit you not, I take this very seriously. A man that is willing to publicly call a woman that name is a man that hits woman…….And I am a furious mother fucker when I face pigs like that.

          • Darren Peach

            April 5, 2016 at 13:51

            @Mossel and @Ryanza You guys must have tag teamed to rile me up. I have a short fuse and you successfully pissed me off. Yeah, I swear and rant about this topic after politely asking you not to use that word. The Irony is not lost on me. I was brought down to a level that I don’t like about myself. I let people get under my skin and rile me up. If intentional on your part or just happenstance, I don’t actually care. But I actually indulged two men that endorse the use of a very hateful term on woman. This is not SJW B.S. I hate that stuff. But did I travel through some bizarre portal where the values of human decency somehow shifted into a hateful spite filled sickness ? Say what you want about me, You both publicly made clear that you reserve the right to call woman a name reserved for female dogs. That’s on you two fools. But, Shame on you. This is here for all to see. What real men you must be.

          • Ryanza

            April 5, 2016 at 14:10

            I stand by my comment – Hillary Clinton is an evil bitch, because it’s true.

            You turned it into a sexist movement. Don’t you need to be a women for that.

            Freedom of Speech – that’s an important one.

          • Darren Peach

            April 5, 2016 at 14:13

            Freedom of Speech…….. I doubt this is a instance where your argument has any merit.

  7. miaau

    April 5, 2016 at 08:26

    Not sure if this fan thought this through……..

    Not the copyright, just comparing Trump to the Illusive Man, a very not PC character who worked to undermine and manipulate events, based on his ideas of correctness.

    Reply

    • Alien Emperor Trevor

      April 5, 2016 at 08:31

      MAKE HUMANITY GREAT AGAIN!

      Reply

      • miaau

        April 5, 2016 at 08:34

        again? again?

        you are sure about that “again”?

        Reply

        • Alien Emperor Trevor

          April 5, 2016 at 08:37

          Yes, it’s written on my hat.

          Reply

          • miaau

            April 5, 2016 at 09:21

            ah, like “wizzard”, then.

  8. Jim Hogan (Banana Hulk Hogan)

    April 5, 2016 at 08:56

    I’d vote for Trump. He’s been rustling SJW jimmies, and the flowing salt has been glorious. Seriously though, Trump is going to make an hilarious president. He’ll make Berlusconi look like Mandela. Trump trump trump salty sjw tears trump trump trigger warnings Anita Brianna feesmustfall liberals potatoes trump trump

    Reply

    • Gardos

      April 5, 2016 at 13:23

      I just got a headache reading that

      Reply

      • Donald the BananaTrump

        April 5, 2016 at 13:36

        Don’t hate the Trump. Trump’s going to make America great again!

        Reply

  9. konfab

    April 5, 2016 at 09:18

    More like Streisand effect…

    This video was made to make EA mad enough to make a statement about it, thus spreading the message.

    As for the actual copyright infringement, I think this would actually go under the fair use clause.

    Reply

  10. oVg versus

    April 5, 2016 at 10:23

    PRE-ORDERED

    Reply

  11. Darren Peach

    April 5, 2016 at 11:30

    Trump is the definition of a over-inflated………bigot, sexist, misogynist, racist, crazy super hick madman with that thing on his head……and he has small hands.

    Reply

    • Donald the BananaTrump

      April 5, 2016 at 14:41

      Which means he’ll make a great US president. Hilary just doesn’t have the balls (figuratively and literally) to be president. In fact, can you imagine her as president? The US would instantly become a third world hell-hole like Greece or Angola. She’s no Thatcher…

      Bernie could be a worthy alternative, but I fear the Bern might only make one term, and what the US needs is a leader that can claw the US out of mediocrity with TWO TERMS of greatness. Bernie is like Jimmy Carter – the president they should actually have but really doesn’t deserve.

      All hair the hair! Death to the SJWs! Donald Trump for US Chancellor-in-Chief

      http://cdn.shopify.com/s/files/1/0120/0692/products/we-shall-overcomb-poster-18×24.jpg-wall2.jpg?v=1434746817

      Reply

      • Darren Peach

        April 5, 2016 at 14:45

        I kinda hope Trump wins……….Would be great Comedy for the next four years. Bush delivered during his two terms.

        Reply

        • Donald the BananaTrump

          April 5, 2016 at 15:43

          Bush was more like Two Broke Girls – painful and mostly unfunny. Trump is going to be like Modern Family – smart, sophisticated and absolutely hilarious!

          Reply

  12. Darren Peach

    April 5, 2016 at 11:40

    Dear EA, I know that dealing with that thing on Trumps head would scare the hell out of anyone but to have your Mighty IP associated with it must be down right cringe worthy. I offer the South African peoples sincerest condolences and hope you can manage through this time of turmoil and trauma, I would pray for you…….but I aint a crazy right wing bible bashing unhinged second amendment gun totting nutjob ( Insert a hitchslap here )

    Reply

  13. HvR

    April 5, 2016 at 12:51

    All the bad press they have been getting for last decade and half AND THIS IS WHAT GETS THEM HOT UNDER COLLAR?!?!?!!?

    Reply

  14. Donald the BananaTrump

    April 5, 2016 at 13:10

    Recent events have shown us:
    Donald Trump > EA
    Hulk Hogan > Gawker

    As it should be!

    Reply

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