EA lashes out at Donald Trump for Mass Effect Ad

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EA angry over Trump Effect

Donald Trump is currently giving everyone fuel to stoke their social media fires with, and I’m not going to try and pretend to understand how this entire USA Election is working. Trump has some questionable views on the world, which made his latest campaign ad all the more suitable. A fan-made production, the advert likens Trump to Mass Effect’s Illusive Man – and EA isn’t happy.

The video in question wasn’t produced by Trump’s marketing team, but a fan tweeted the cut together clip and sent it to the Republican Candidate, who quickly shared it over his social media platforms. The video features music and voice-overs from Mass Effect 2, using Illusive Man quotes to contextualise some of the policies Trump plans to impose if he’s elected. The video was pulled from YouTube, but you can still view it here.

Unsurprisingly, EA and BioWare aren’t happy. Mass Effect 3 designer Manveer Heir was one of the first to air their anger over the video, stating that the entire thing was “gross as hell”.

EA also weren’t happy that copyrighted content was being used for the endorsement of an electoral candidate, which eventually lead them to issuing a copyright strike against the tweet by Trump. It was shortly removed afterwards, with the video also being ripped from YouTube. It doesn’t seem to have really bothered Trump personally (again, he had nothing to do with the video), but it seems EA was really disturbed by it.

“The video was an unauthorized use of our IP. We do not support our assets being used in political campaigns.”

Clearly Commander Shepard didn’t endorse this message.

Last Updated: April 5, 2016

Alessandro Barbosa

You can all call me Sandy until I figure out how to edit this thing, which is probably never. Sandy not good enough? Call me xXx_J0k3R_360degreeN0Sc0pe_xXx. Also, Geoff's a bastard.

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