Home Gaming EA partners up with Real Madrid for FIFA 16

EA partners up with Real Madrid for FIFA 16

1 min read

Shit just got Real

FIFA! If there’s one thing EA’s football sim does better, and will always do better it’s inking licencing deals and doing facial capture for player likenesses. No matter how many improvements PES makes, that’s one area that Konami just doesn’t have the resources to compete in. And the latest deal is a big one, which sees FIFA 16 as the official digital home of Real Madrid – bringing with it a wealth of player likenesses of a bunch of people I’ve never heard of because football is rubbish.

EA Sports Vice President of Marketing Jamie McKinlay says, via press release:

“We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game. Real Madrid is one of the most popular clubs in the world and that’s also true within our game; we are looking forward to building a deeper connection with the club in the coming years.”

Real Madrid C.F. Director of Institutional Relations Emilio Butragueño also commented.

“We’re delighted to be working with EA SPORTS as our official videogame partner. They’re the market leading brand in football videogames and we can’t wait to start working together to give both our fans unforgettable experiences. Many of our players are big FIFA gamers and I know they can’t wait to play FIFA 16.”

The deal means that FIFA will include the likeness of the players and the Real Madrid’s home pitch, the Santiago Bernabéu Stadium. You can also expect brand new, updated 3D head scans of some of Real Madrid’s most popular players, including Cristiano Ronaldo, Sergio Ramos, James Rodriguez, Luka Modri? and Karim Benzema.

Unfortunately, it looks like we’re still in L.A Noire territory, where faces are remarkably lifelike, and the bodies they’re attached to aren’t quite as realistic.

There’s a trailer about it below.

Last Updated: July 21, 2015


  1. Michael Matusowsky

    July 21, 2015 at 22:49

    Great choice of music bruh


  2. Jonah Cash

    July 22, 2015 at 07:00

    “Luka Modri?” must be a new player, never heard of the question mark assassin. *Excited


  3. Jonah Cash

    July 22, 2015 at 07:00

    Over at Liverpool FC…


    • Admiral Chief in Skellige

      July 22, 2015 at 08:02

      xD WP


    • Hammersteyn

      July 22, 2015 at 08:04

      What? Trophies?


      • Jonah Cash

        July 22, 2015 at 10:34

        We have replica’s of trophies…. *fine print (we won ages ago)*


  4. Hammersteyn

    July 22, 2015 at 08:04



  5. Splooshypooh

    July 22, 2015 at 09:57

    Why report on a game based on a sport that you think is rubbish? Ask one of the other guys to do it then instead of making us feel apologetic to read your article dude.


    • Gardos

      July 22, 2015 at 10:16

      It’s “cool” to hate sports games. Apparently they come second to mobile games as something only dirty casuals play in the mind of a “gamer”. Just something I’ve noticed.


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