EA’s CEO, John Riccitello, has been chatting at a business leaders conference and while he may have said his words were
â€œno threat against Tigerâ€
The implication is pretty clear. EA were happy to stick with Tiger through his sex scandal and are fully committed to the golfer but only while he is winning.
Now that his form seems to be on an extended holiday EA have decided that it no longer wants to back him unilaterally and John has now stated
â€œIt’s a business relationship on the basis of we make the best golf game and he’s the best golferâ€
and seeing that Tiger is now no longer number 1 on the PGA leaderboard and is in fact winless this year for the first time since time began has clearly gotten EA worried.
John is happy to give him a little more time to get his act together but right now I wouldn’t be placing to much money on a new Tiger Woods game coming out.
Unless that is the man finds his stroke again.
Last Updated: December 2, 2010