EA’s MOBA dream Dawngate is dead

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Dawngate

The MOBA. It’s a fairly new game genre, young, hopeful and ripe for business. Just about everybody in the industry is getting into the MOBA scene, with a dozen new games on the way by the time you read this sentence finished. One company that isn’t sticking around for this inevitable bubble to burst however? EA, who are cancelling development on their own in-house project, Dawngate.

Count ‘em down, because in the next 90 days Dawngate will be no more. Developed by EA and Waystone, Dawngate would have been a MOBA with an unparalleled level of customisation, or something along those lines when it was detailed at E3. At that point in the year, I was already distracted by the donuts on the table in front of me as the game was being detailed during the E3 EA press conference.

“We’re making every effort to relocate people to new assignments within EA,” a representative told Game Informer, confirming the shut down of Dawngate. If you’re one of the players who has spent the last six months testing out the beta, then there’s some good news for you at least. EA will be refunding any purchases made in the game within the next couple of days.

Dawngate has been in development now for  quite some time, with the beta lasting several months as group general manager Matt Bromberg told GI. “Through that time, we’ve taken a lot of feedback from players and delivered lots of new features and innovations,” he wrote.

And although the game has grown, we’re not seeing the progress we’d hoped for. This isn’t the outcome we wanted, but beta testing is about learning and improving, and ultimately, about making difficult decisions about how to proceed.

I’m not exactly surprised. As I said, the market is starting to become flooded with MOBA titles, with everyone aching for a piece of that lucrative pie that has made games such as LoL and DOTA 2 so baffingly popular. And if EA is seeing zero possibility in it recouping development, maintenance and content costs, then that could be a sign that this genre isn’t ready yet for so many new players to enter the field.

Last Updated: November 5, 2014

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