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eSports worth more in the West than in Asia

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Esports

I really like the research being done by SuperData. They keep changing how I view eSports, especially the dichotomy between eSports in Asia as compared to the US and Europe. Asian markets certainly had a head start for eSports, but other markets are catching up rapidly, with the US and Europe actually surpassing eSports market value in the East.

According to the latest update from Super Data, the eSports market has grown to $748 million in 2015, with sponsorships and advertising amount to $579 million. But it’s the division around the world that I find so intriguing.

Asia, worth $321M, is slowly giving way to western investment, leading North America and Europe to account for almost $400M, over half of global revenues. By 2018E, the market is set to reach $1.9B with the growth of direct revenue source sources such as betting sites and amateur tournament platforms.

Betting sites and fantasy teams are where the money really seems set to be made. If traditional sports are anything to go by, spectators love to watch games, but also to imagine what could have been with their ideal teams crafted from a pool of players.

Interestingly, eSports fans don’t just want to watch the games, but many want to play as well. Amateur tournaments are now earning $28 million, but there is some serious saturation in the market.

It definitely puts local eSports in a perspective, though. We don’t even come close to reaching the value of the amateur leagues in the US with our pro leagues here. It will just take a while before eSports locally can be taken seriously as a result.

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Last Updated: October 29, 2015

14 Comments

  1. Grand Admiral Chief SpaceNinja

    October 29, 2015 at 11:31

  2. Grand Admiral Chief SpaceNinja

    October 29, 2015 at 11:31

    How much is it worth in SA though :/

    Reply

    • Hammersteyn

      October 29, 2015 at 11:33

      More than netball and but less than hockey?

      Reply

      • Grand Admiral Chief SpaceNinja

        October 29, 2015 at 11:37

        Read your comment again…

        Reply

        • Hammersteyn

          October 29, 2015 at 11:39

          Too lazy

          Reply

          • Grand Admiral Chief SpaceNinja

            October 29, 2015 at 11:49

            NO STEAK

          • Hammersteyn

            October 29, 2015 at 11:50

            Causes cancer anyways 😛

          • Grand Admiral Chief SpaceNinja

            October 29, 2015 at 11:55

            MOAR CANCER FOR ME!

            Wait….

          • Alien Emperor Trevor

            October 29, 2015 at 11:57

            Only red meat. If you cook it properly it turns brown, which means it’s cancer-free.

          • Grand Admiral Chief SpaceNinja

            October 29, 2015 at 11:59

            Lies, it breeds more cancer, you need to eat it as raw as possible.

            I’ve not heard of lions having cancer, so shush you

          • Hammersteyn

            October 29, 2015 at 12:13

            That’s racist or something

  3. oVg

    October 29, 2015 at 11:32

    The BAT is back. Plays just as well as when it was removed from steam.

    http://gfycat.com/CleverDearestArabianhorse

    Reply

    • Hammersteyn

      October 29, 2015 at 11:36

      Should’ve bought the elite controller. That thing looks like a Willy Wonka prototype

      Reply

  4. Alien Emperor Trevor

    October 29, 2015 at 12:00

    I wouldn’t think increased revenue being driven by gambling is something to really celebrate.

    Reply

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