We already know that Fanboys – those ardent defenders of even the most glaring faults in their systems of choice – love their systems. Now it’s suggested that they don’t just love them they’re in love with them.
That bizarre, irrational attachment that people have with brands and products is akin to being in love on a chemical level says Dr David Lewis-Hodgson, director of research at Mindlab International.
"Sometimes it’s like falling in love – what happens then is that you get a tsunami of a neurotransmitter called dopamine into the brain, which gives you a huge buzz,” he said in an interview with Kotaku UK. “This happens with products, they can do exactly the same thing – in fact when we look at addictive behaviour, we find that people become addicted to products. The sight and touch of the product gives them a dopamine high."
When you criticize the PlayStation 4, Xbox One, Pc or any other product and staunch defenders come out of the woodwork, what they’re doing is defending something they’re in love with, much like a spouse might leap to the defense of their paramour, which all explains quite a bit.
honestly though, I’m not sure this holds up to much scrutiny. To be honest, I think it has more to do with confirmation bias and the fact that people don’t like to feel like they’ve backed the wrong horse. Read the source piece though, for an illuminating piece on why it is that fanboys act like illogical jerks.
Last Updated: April 15, 2014