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FIFA 11 Sets New Sports Launch Record

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FIFA 11, the latest installment of EA’s football series, has apparently broken the record for the highest number of units sold for a sports game at launch.

In under a week, it sold 2.6 million units in Europe and the United States. That’s quite a lot, and EA have decided to reward all the people who bought it with a nice little bonus.

The Ultimate Team mode will be free for the whole of November. Since I have never tried that mode out, I don’t know how much of a bonus it is. That said, kudo’s to EA for giving something back, even if it is for a month. On the other hand, November could serve as a really long demo for the mode, hooking people in to buy it when it goes back to paid-only, but thats a cynical view.

Peter Moore speaks about the success of FIFA 11:

“We’re thrilled at how fans embraced FIFA 11 last weekend, and we are excited to be able to offer one of our most popular game modes — FIFA 11 Ultimate Team — for free this November. This is a landmark achievement for EA SPORTS — we’ve shattered sales records at retail, critics are praising FIFA 11 as being one of the most authentic and innovative titles ever, and fans are connecting and competing with other gamers around the world and have logged a record number of online connected game sessions.”

The record number of connected game sessions he is referring to is the 11.3 million games that have been played so far. Thats 101700000 minutes of football played so far online, excluding injury time. That’s a lot of football.

Have you been enjoying FIFA 11 so far?

Source: 1UP

Last Updated: October 7, 2010

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