Xbox One and the NFL (that’s American football, for those who don’t know) have a close relationship. I suppose it makes sense, then, that Xbox would launch their first TV spot during kickoff weekend in the States, and highlight the TV watching that Xbox One provides.

Here is the ad:

For those who can’t or won’t watch, it essentially shows a bunch of excited people watching American Football. They Skype another excited bunch of people also watching football, and compare fantasy football results. There is a lot of smiling and people looking happy while watching their sports game.

I’ve got to say that I have mixed feelings about this. On the one hand, it just proves that whole idea of the Xbox One being an entertainment system, not a gaming console. However, just because it can provide enhanced entertainment doesn’t mean that the gaming side of things is bad. We’re just coming off a bunch of good press for Xbox One games, particularly TitanFall – maybe now they feel comfortable to reach back for the rest of their intended audience.

As far as the TV features go, I’ve got to say that they look pretty cool. We may not be able to appreciate them in South Africa, but if they had something similar for Rugby, I’m sure people would use it. How nice would it be to watch your games with your Super Bru alongside it? No, it’s not necessary, but it could add value to the hardcore sports fans.

In the end, I’m sure this will bring in a lot of flaming for Microsoft – gamers don’t like to share their TV, so emphasizing the TV side of Xbox One might not be the best thing for them. That said, plenty of people use their consoles to play movies, watch TV and generally get their entertainment in one place. You don’t have to use these features, just like you don’t have to watch Netflix on your console now; there are still going to be plenty of people who see this as a fantastic added element. Now, if only they would offer this kind of coverage for eSports, they might gain more gamer respect.

Last Updated: September 6, 2013

1.1
was reviewed on PC

54 Comments

  1. Admiral Chief of Rivia

    September 6, 2013 at 07:59

    ‘mericans.

    On a totally unrelated note, this pictawr made me lulz

    Reply

    • Alien Emperor Trevor

      September 6, 2013 at 08:08

      No more beer for that baby, he can’t handle his liquor.

      Reply

      • Marc O Polo

        September 6, 2013 at 16:44

        how do u hold your liquor… by her ears…

        Reply

    • Nikki

      September 6, 2013 at 08:57

      Sexist troll is sexist -____-.

      Reply

      • Admiral Chief of Rivia

        September 6, 2013 at 09:05

        Actually not. Its Friday, beer is awesome, jokes are good for you, and babies are funny

        Reply

  2. Alien Emperor Trevor

    September 6, 2013 at 08:07

    Can you connect 2 TVs to the Bone? Having your entertainment stuff next to your game wouldn’t be so bad really.

    Reply

    • Hammersteyn

      September 6, 2013 at 08:24

      The whole point of the Kinect is that you can switch with voice commands from NFL to Skype to *snickers* your Kinect sports game. Add another TV and I don’t think it will know what to do.

      Reply

      • Alien Emperor Trevor

        September 6, 2013 at 08:27

        Oh right, multitasking is something new for consoles ;P

        Reply

        • Marc O Polo

          September 6, 2013 at 16:41

          and thats how they have been able to make console run smoothly, this running 5 million things in the background is what uses up the system resources…

          Reply

      • RinceThisandFINALLYlvUP!

        September 6, 2013 at 08:28

        You almost got that right, “you can switch with voice commands from NFL to Skype TO NOT GIVING A FUCK” That’s better. See, I helped you.

        Reply

        • Hammersteyn

          September 6, 2013 at 08:33

          LOL

          Reply

  3. Umar Final Fantasy 15 Hopeful

    September 6, 2013 at 08:19

    So the first TV-ad for X1 is about TV, NFL and Skype…………..nice. I’ve accepted that X1 is a multimedia all in one device, but for the first Ad to have not shown ANYTHING about games…….just leaves a sour taste in my mouth

    Reply

    • RinceThisandFINALLYlvUP!

      September 6, 2013 at 08:28

      That’s what she said *runs

      Reply

      • Umar Final Fantasy 15 Hopeful

        September 6, 2013 at 08:31

        it was only one time okay!!I had multiple toasted cheese sandwiches

        Reply

      • Mossel

        September 6, 2013 at 09:08

        LOL!!

        Reply

  4. Hammersteyn

    September 6, 2013 at 08:19

    How very American. It’s like they are having a party and the rest of the world’s not invited.

    Reply

    • Umar Final Fantasy 15 Hopeful

      September 6, 2013 at 08:20

      Exactly. MS and NFL get all the Eat Some More’s and we get Marie Biscuits

      Reply

      • Admiral Chief of Rivia

        September 6, 2013 at 08:24

        As long as you are not last for the marie biscuit….sies!

        Reply

        • Hammersteyn

          September 6, 2013 at 08:25

          Ewwwwww

          Reply

          • Admiral Chief of Rivia

            September 6, 2013 at 08:48

            *sets mode to +gross*

          • Hammersteyn

            September 6, 2013 at 08:53

            Try eating this again without thinking of Marie Biscuts

        • Umar Final Fantasy 15 Hopeful

          September 6, 2013 at 08:31

          Lol ………………. tsk tsk, on a public forum and friday, lol……………………….

          Reply

        • RinceThisandFINALLYlvUP!

          September 6, 2013 at 08:32

          I, I 0-O

          Reply

          • Admiral Chief of Rivia

            September 6, 2013 at 08:47

            XDXD

  5. RinceThisandFINALLYlvUP!

    September 6, 2013 at 08:30

    This makes me sad. It’s like the car ads of today. They show you all the Bluetooth features, smiling delinquents driving them, fireworks going off in the background, rooftop football scenes with cars ‘kicking’ the balls, and fail to mention you can drive the fucking thing. Nice one Xbone, Advert1: FAIL.

    Reply

    • Alien Emperor Trevor

      September 6, 2013 at 08:33

      I think they’re assuming USA gamers will already get the Bone & that they don’t need to advertise it to them, so are pushing the entertainment thing for non-gamers.

      Reply

      • RinceThisandFINALLYlvUP!

        September 6, 2013 at 08:47

        Mate, they won’t be happy until they have the rights to our fucking fillings! Tinfoil hat ENGAGE!

        Reply

        • Alien Emperor Trevor

          September 6, 2013 at 09:04

          Master Race – I don’t have fillings, I have crowns 😛 trollol

          Reply

          • Admiral Chief of Rivia

            September 6, 2013 at 09:05

            XD

          • RinceThisandFINALLYlvUP!

            September 6, 2013 at 09:07

            You shut up you! You gapless-toothed wonder!

    • Hammersteyn

      September 6, 2013 at 08:35

      I don’t think the add was meant for the rest of the world. America doesn’t give two fucks about any country outside their borders. Unless they can blow it up and steal their natural resources.

      Reply

      • Umar Final Fantasy 15 Hopeful

        September 6, 2013 at 08:37

        Yup Yup

        Reply

  6. Jonah Cash

    September 6, 2013 at 08:39

    I am very much a hard core sports nut!!! Give me rugby, cricket, tennis, golf and most importantly give me Liverpool and I am in my happy place!!!
    But would I check my superbru through my BONE, no.. no I won’t… That is why I have a iPad mini and a laptop, they are good at doing those sorts of things…. And my PS3 and Xbox 360 is there for games, I don’t use them for anything else!!! I have other electronics that can surf the web just by typing a bit and then clicking with a mouse… don’t need to scream at anything…

    Reply

    • Convinced

      September 6, 2013 at 09:02

      The idea here is convergence of devices. Why take your eyes off the screen when you can have live updates popping up on screen with additional updates from your buddies. It’s a neat feature but not a deal breaker but neither does it warrant the flaming that Zoe assumes will ensue.

      Reply

      • P54H1P5T4

        September 6, 2013 at 09:04

        You are cwazy! Games consoles only supposed to do games! If you want all that NFL BS you must go get yourself a tablet from APPLE. Tablets don’t do games, and consoles don’t do SNS and Web Browsing. WTF!!!! Just go get a PS4 as advised by Angry Anti-MS Zoe.

        Reply

        • Jonah Cash

          September 6, 2013 at 09:26

          Oh boy, I don’t think commenting on this will get either of us anywhere!!! If you haven’t been here before today I think Zoe has been saying she wants a XBONE and that she will definitely make a plan to get one more than any of the other staff at LG…. And I love my Apple products…. You a Samsung fan? Or even lower than that?

          Reply

      • Skyblue

        September 6, 2013 at 09:12

        I’m always multitasking on my PC (multiple screens) so I’m pretty excited about the X1 being able to do things simultaneously. Any negativity towards this console being able to more than just play games is ridiculous.

        Reply

        • Jonah Cash

          September 6, 2013 at 09:23

          Yes you are multitasking on your PC, because that is what the thing was made for!! It is more ridiculous to go and pay $100 more for a thing to replace the things you already have!! I don’t have a next gen gaming console, but I have a laptop and a iPad mini so why would I need the BONE???? The PS4 is going to play games, the laptop will surf the web and the Mini will be an extra… And don’t forget the iPhone 5… Why would I replace them with the BONE?

          Reply

          • Pieter Kruger

            September 6, 2013 at 09:27

            Curse these phones that also take pictures right?! LOL!

          • Jonah Cash

            September 6, 2013 at 09:28

            Yes they do, will you use your BONE’s Kinect for that from now on then???? Are you really saying that you will rather surf the web on your BONE than on your laptop/PC?

          • Skyblue

            September 6, 2013 at 10:15

            Because you might just get fatigued having to remember to charge all that crap all the time. Seriously though, I hate having multiple devices all doing different things, all needing to be charged constantly and love the idea of “convergance” of several devices. Anyway, with your constant referral to the BONE I actually wonder why you even bother reading up on the console, it’s clear that you have no interest in what it has to offer and are commenting from an acutely negative point of view.

          • Jonah Cash

            September 6, 2013 at 10:42

            I bought a 360 first in this gen, but later when the PS3 become cheaper I bought one of those as well…. I will probably own my own BONE as soon as a slim comes out… I have more than enough money to buy both, but you are right MS has made me very negative towards the BONE!! I am a gamer, I don’t need anything more… And with them wanting to limit that really hurt me, and I don’t know how long it will take to get over that!!! But you guys seem to like the more from less rather than more from more. I am not judging I’m glad they didn’t piss everyone off, but yeah they really pissed me off!!

        • Pieter Kruger

          September 6, 2013 at 09:23

          With you 100%!

          Reply

      • Jonah Cash

        September 6, 2013 at 09:21

        But I don’t want my devices converged…. When there is good sport on, I promise you I just watch till it is finished and then I play my games again!! I don’t want to see a scroll bar showing sport scores when I am playing Splinter Cell…. That would just piss me off!!!

        Reply

        • Skyblue

          September 6, 2013 at 10:13

          Which is why you can turn it off…

          Reply

          • Jonah Cash

            September 6, 2013 at 10:45

            Yes but then I would’ve paid a $100 more for something which will probably not be working here the way it is in America!! You guys won’t see half of the cool things that the BONE has to offer…. We are not the target audience for the BONE…. They are going hard for more Americans to buy it, the rest of us are way behind… When is it coming here? We don’t even know! That is how inconsequential we are to them…

  7. Pieter Kruger

    September 6, 2013 at 09:19

    THIS LOOKS AWESOME! Fantasy football is huge is the States! So, FIFA integration next for European countries! Pretty sure it won’t be a big issue to convert to suit Ruggabush! Just edit scoring, logos etc. and surely the whole DSTV integration will include Supersport?

    Reply

    • Jonah Cash

      September 6, 2013 at 09:29

      Has anybody said that DSTV will be integrated with the BONE? I must have missed that somewhere… Do you really thing MS will give a shit about us and our DSTV? I doubt they will even care whether they have our DSTV boxes connected to the BONE or not….

      Reply

      • Jakster

        September 6, 2013 at 09:50

        It’s not M$ that would want POS DSTV apps on their device, it’s the other way around 😉

        Reply

        • Jonah Cash

          September 6, 2013 at 10:48

          I think you are giving DSTV too much credit…. You forget who runs the big companies in SA… Do they know about gaming?

          Reply

      • Pieter Kruger

        September 6, 2013 at 16:19

        Have some faith! Not saying it’ll happen at launch, but watch this space…. ????

        Reply

  8. Jim Lenoir (Banana Jim)

    September 6, 2013 at 09:47

    Sports, sports, sports, Tv, TV, TV, TV, TV, TV, TV, TV, TV, COD, water cooler, TV, TV, Sports, Sports….

    Reply

    • Marc O Polo

      September 6, 2013 at 16:33

      whats is this sports thing u speak of?

      Reply

  9. Kratos8051

    September 6, 2013 at 10:03

    Microsoft, maybe add some NFL gameplay to showcase that the Xbone actually plays games as well.
    Oh…wait….you can’t because you are in bed with Fifa for launch

    Reply

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