Xbox One and the NFL (that’s American football, for those who don’t know) have a close relationship. I suppose it makes sense, then, that Xbox would launch their first TV spot during kickoff weekend in the States, and highlight the TV watching that Xbox One provides.
Here is the ad:
For those who can’t or won’t watch, it essentially shows a bunch of excited people watching American Football. They Skype another excited bunch of people also watching football, and compare fantasy football results. There is a lot of smiling and people looking happy while watching their sports game.
I’ve got to say that I have mixed feelings about this. On the one hand, it just proves that whole idea of the Xbox One being an entertainment system, not a gaming console. However, just because it can provide enhanced entertainment doesn’t mean that the gaming side of things is bad. We’re just coming off a bunch of good press for Xbox One games, particularly TitanFall – maybe now they feel comfortable to reach back for the rest of their intended audience.
As far as the TV features go, I’ve got to say that they look pretty cool. We may not be able to appreciate them in South Africa, but if they had something similar for Rugby, I’m sure people would use it. How nice would it be to watch your games with your Super Bru alongside it? No, it’s not necessary, but it could add value to the hardcore sports fans.
In the end, I’m sure this will bring in a lot of flaming for Microsoft – gamers don’t like to share their TV, so emphasizing the TV side of Xbox One might not be the best thing for them. That said, plenty of people use their consoles to play movies, watch TV and generally get their entertainment in one place. You don’t have to use these features, just like you don’t have to watch Netflix on your console now; there are still going to be plenty of people who see this as a fantastic added element. Now, if only they would offer this kind of coverage for eSports, they might gain more gamer respect.
Last Updated: September 6, 2013