Four months on Xbox 360 nets Pizza Hut $1 million

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Pizza hut

I love a good pepperoni pizza. For years, I hated to phone for delivery, though – what if they asked weird questions, or we didn’t understand each other? Pizza Hut knew gamers were not always keen on picking up the phone, and their Xbox 360 app can only be called a success.

Darryn told you last year about Pizza Hut coming to Xbox 360, mostly to whine and complain about the lack of KFC and Guinness delivery in South Africa. I certainly wouldn’t mind it if Mr. Delivery made an app on my Xbox.

Now it turns out that the app has been as successful as we all thought it would be. Gamers spent $1 million on pizzas in four months. Speaking to Polygon, PR director at Pizza Hut Doug Terfehr stated:

It’s been a source of unbelievable growth for us. Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one].

It seems that Pizza Hut is waiting for more people to get Xbox Ones before expanding the app to the new console, and they’re also in talks about spreading the app to PlayStation and Nintendo consoles. However, Pizza Hut is currently focusing on improving iOS and Android apps. It may be hard to believe, but Pizza Hut was actually attending CES this week to celebrate the 20th anniversary of the world’s first online order, which they say was done through it’s PizzaNet (like SkyNet but way tastier) website.

That’s something I wish there were more of in South Africa – food apps. I would love to order food from my console. Then again, what would be the local equivalent to Pizza Hut? Romans? Debonairs? Also, why has it gotten so hard to get proper pepperoni in this country – it’s always “salami”.

This is when it’s a good thing the Xbox has the Kinect when it comes to pizza – this way no one should be getting pizza grease on their controllers.

Last Updated: January 9, 2014

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