I personally would be happy for games to be subsidised by ingame advertising however I do expect to see the price of games to decrease at the same time. Or at least to stop sky rocketing.
Well the next big name to throw their hat in the ring is Google who have apparently been secretly testing their adsense for games for months now.
However the Google advertising option sounds horribly intrusive where we can expect to see video adverts after a cut scene and before we continue with the game. What I want to see are true life billboards and paid for litter to make the games feel more immersive.
Last Updated: August 1, 2008