Heist heist baby

In GTA V, heists form a large part of that gameplay experience. But if the unholy trinity of Trevor, Michael and Franklin were smart, they wouldn’t target banks. They’d go for video games, because that’s where the real money can be found. Especially when it comes to post-launch content.

It’s public knowledge by now that GTA V cleared the billion dollar mark in sales, but the money won’t stop flowing there. GTA Online is up, running, tripping and corrupting save files at the moment, but for those of you who can play it, there’s microtransactions to dip into. And DLC of course.

Digital goods analyst SuperDataToday took a look at the game, and guesstimated that GTA V will be bringing in $165 million in the next year in DLC profits alone. They’re estimating that microtransactions will net Rockstar Games another $41 million as well, as players pimp their rides and their avatars.

That’s a staggering amount of cash, for a game past the usual first month launch period. It’s the kind of money that publishers like EA and Activision can only dream about, and actually sounds rather accurate. “This isn’t the game’s next billion dollars, as some have supposed micro-transactions will make Take-Two,” Superdata said on their report.

It is, however, a successful foray into the microtransaction world for a console title. Games like Borderlands 2, though with an admittedly smaller player base, saw just over $10M in total digital content revenues in its first year.

There’s more number-crunching and the like through this link, which also predicts that GTA V will make over $437 million during a five year cycle. Pretty bold, but then again, also possible. Especially if said DLC is actually worth the purchase.

Last Updated: October 2, 2013

was reviewed on PC


  1. Ye Gods! That’s a lot of money.
    And I know Lazygamer is only doing its job, and GTA is the next big thing, but it would be nice to go one day now without seeing GTA related articles…


    • Martin du preez

      October 2, 2013 at 14:40

      I feel you. (Not really)


    • Fred

      October 4, 2013 at 04:27

      Spoken like a silly woman.


  2. Hammersteyn

    October 2, 2013 at 14:41

    Maybe the should invest some of that profit into servers for GTA6?


  3. Alien Emperor Trevor

    October 2, 2013 at 14:42

    Imagine how much they’d make if online play worked! Too soon?


  4. Hondsepop

    October 2, 2013 at 14:47

    You know what, I don’t support micro-transactions, but in this case I don’t mind. A well made game deserves all the money they can get. Hope the rest of the developers learn from this.


  5. Macethy

    October 2, 2013 at 14:59

    I don’t want DLC for GTA V, I want full blown expansions like GTA IV had with the Liberty City stories! (although I suppose that was DLC in a way…)


  6. Rincethis

    October 2, 2013 at 15:00

    All I can say is let, them. If people want to spend their money this way, and it DOESN’T affect us, then who are we to tell them no.


  7. brad coetzee

    October 2, 2013 at 15:01

    thats what you get when you make an absolutely amazing game. Heaps of monies.


  8. Sir Rants-a-Lot Llew

    October 2, 2013 at 15:17

    Release on PC, make another billion.


  9. Rock789

    October 2, 2013 at 16:26

    I think I’ll stick to my evil plan of finishing the single player before diving into the online world… Which will probably take place this weekend. Mwahahahahahahahahahaha…

    Plus there’s the whole “GTA Online corrupted my SP save files” virus going around… I do not wanna catch that! That would make me sad… Sadder than Trevor when he’s run out of ammo and meth, been run over by all the Lost gang members and is forced to listen to the pop radio station (seriously – try it and watch what Trevor does). 🙂 Yes – that sad!


  10. Fred

    October 4, 2013 at 04:29

    I like everything except Kenny Loggins. I thought that old has-been was dead.


  11. carl$$$$

    October 10, 2013 at 09:22

    What about gta v episodes from sanandreas stories with a whole nother campaign


  12. Jimmy Johnson

    October 11, 2013 at 15:00



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