Home Gaming If E3 wants to remain relevant, it’s going to need to focus more than ever on the magic of video games

If E3 wants to remain relevant, it’s going to need to focus more than ever on the magic of video games

2 min read

The Electronic Entertainment Expo is in a bit of a weird spot lately. It used to be the platform where new games were revealed, a week wherein game developers and publishers could put on a show that would have fans and press talking for weeks afterwards. These days? E3 just doesn’t feel as important as it used to be. Many big names have vacated the traditional Los Angeles stomping grounds, with Microsoft moving across the street to the Nokia Center and EA opting to have their own event right across town.

Heck, some of the titans of the industry aren’t even showing up these days, with Sony skipping the show for the first time in years as they buckle down to announce their future plans on their own terms. Just because E3 is less important as an event these days, doesn’t mean that it has lost that significance entirely. A fact that the Entertainment Software Association is well aware of, as they work to find new relevance for E3 not as just a trade and industry show, but a week-long celebration of games.

“E3 remains a special moment for our industry,” ESA president and CEO, Stanley Pierre-Louis said to Games Industry Biz.

That week really shines a light on the best we have to share with the world, whether it’s hardware, software, other products and accessories. It’s a magical week and we want to make sure that stays, but the show continues to evolve… We view our opportunity with E3 to sustain the magic it brings to industry, and to evolve it to what industry needs.


That’s the keyword right there: Magic. Even with fewer industry partners, E3 is still absolutely massive. From the indie developers through to the emerging AA game publishers from across Europe and the rest of the world, the showfloor is still packed to the rafters with booths that show off upcoming interactive wares.

That makes for a special show. If E3 wants to survive, then it’s already on the right track as it becomes a consumer show and provides a more direct line to the industry that provides for these fans. The show is now open to the public, albeit in a limited capacity that allows for them to sample the wares on offer. Time to think even bigger then, and maybe pinch a few ideas from other pop culture events that thrive in these competitive spaces.

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Last Updated: May 14, 2019


  1. I guess E3 might be less relevant to you this year if you’re an EA/Sony fan(don’t cry, E3 will probably be “relevant” again next year)……..for the rest of the Gaming world it’s GAMING CHRISTMAS AS USUAL!!!!! HYPE IS REAL!! E3 BABY!!!


    • Magoo

      May 15, 2019 at 12:00

      E3 2013 was the last good one, and the best one. The internet had an absolute blast tearing the original XB1 announcement to shreds, as did Sony, to the point where they completely reworked it. You should be thanking us!


      • Pieter Kruger

        May 15, 2019 at 12:09

        Thank you then! Seriously, thank you! The closer we get to E3 the more angry and aggitated you might get ,but don’t let those feelings spoil this great time for other gamers around the world! Don’t downplay everything E3……don’t be the Grinch of GAMING CHRISTMAS! BE HAPPY, GET HYPED!!


        • Magoo

          May 15, 2019 at 13:25

          Only a pleasure man.


  2. Yahtzee

    May 15, 2019 at 09:08

    Fake gameplay trailers, fake information on features, hype building constantly to lure people into pits of bad games… Have not cared for an E3 since 2014.


  3. Pieter Kruger

    May 15, 2019 at 10:15

    E3 BABY!!! Very excited! Can’t wait for more Cyberpunk, Halo Infinite, Gears 5, Splinter Cell, Battletoads, Ori 2, Doom Eternal, Beyond Good & Evil 2, Skull & Bones & tons more…..more MS studio acquisitions, ANACONDA specs maybe? Some teasers from Xbox Game Studios of what they’ve been working on!! Nintendo will also bring some nice surprises! Maybe a release date for Ghosts of Ts……oh never mind…


  4. Magoo

    May 15, 2019 at 11:43

    It’s become more about quantity over quality. I’d rather hear a lot about 50 games than a little about 500.


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