Is Activision Blizzard in trouble?

3 min read

Activision stock

We’ve been big fans of Activision Blizzard for a while. No, they don’t push out a ton of games each year, but the games they release are generally from fantastic franchises and really top quality. Unfortunately, those franchises are declining, and Activision’s stock prices are going with it.

First Adopter is reporting a 17% share price drop in the past month for Activision. The report sites a dismal launch for Destiny, as well as issues with some of Activision’s other franchises as the reason for the stock tumble. While the stock is definitely on the decline, is this a new trend or something that will turn around again?

As cited in the article, Destiny wasn’t as massive a launch as expected, and even Call of Duty is declining. Add to that the diminishing population of World of Warcraft and increasing competition for Skylanders in the form of Disney Infinity and it might seem like the company is in trouble. However, I wouldn’t start jumping ship just yet.

Destiny certainly had a less than stellar launch, but so did Diablo III and look at it now. Acti-Bliz knows how to turn things around; it might be too late for some fans, but plenty will return if they hear that things are improved. Call of Duty certainly isn’t the juggernaut that it once was, but it is still a powerhouse that will be bought by die hard fans each year. Add to that a whole bunch of new features and award winning acting talent and the new iteration in the franchise might signal an improvement in the series.

Skylanders will face some tough competition against Disney Infinity, although the iPad version of the game is fantastic and will definitely convince some parents that it’s the better game for their offspring. Meanwhile, World of Warcraft’s latest expansion might bring fans of the MMO back to the fold. Plus, Heroes of the Storm is set to release relatively soon and could make a bunch of the MOBA fans change their game of choice.

Read  Destiny 2: Where is Xur (and whats he got for sale?) – 15 December

Investors may be worried about the state of the company at the moment, especially after Destiny showed so much promise and then failed to deliver. However, there are more tricks up Activision’s sleeve and I wouldn’t write them off just yet. I’m not sure that the stock price is a true indication of how the company is doing.

Do you think Activision is in a downward spiral, or will we all be laughing at the mere idea once their next major game launches?

Last Updated: October 9, 2014

Zoe Hawkins

Wielding my lasso of truth, I am the combination of nerd passion and grammar nazi. I delve into all things awesome and geek-tastic. I believe people should stop defining themselves and just enjoy playing games, so let's get on with it!

  • Admiral Chief 0

    [insert airplane crashing noise]


  • Tarisma

    Meh they will be fine

    • Hammersteyn

      Unless COD : AW tanks. But it can’t be worse than Ghost so yeah they will be fine.

  • Sir Rants A Lot Llew

    Still higher than it was in Feb

  • Hammersteyn

    How I perceive Destiny, hopefully it’s true (the missing slice is what we have now)

  • Captain JJ Underleyened

    Apart from Starcraft II being DRM’d to the max (which is my reason for not getting the expansions), I don’t have many issues with Blizzard.

    • Hammersteyn

      Did you play Diablo 3 on console then?

      • Captain JJ Underleyened

        Nope. Looked around for it second-hand, but no luck yet, since I really want to try it. Being a pc gamer it’s hard for me to justify spending over R500 for a game.

        • ReaperOfSquirrels

          Saw it in BT Games Nicolway 2 weeks ago… not sure if they still have it though.

          • Captain JJ Underleyened

            That’s a bit out of the way for me ;P
            But I really do want to try it, the co-op especially intrigues me since my gf loves hacking and slashing with me (in games).

    • Lardus-Resident Perve

      Same reason I didn’t get the Expansion. Did fall into the D3 trap, but skipped that expansion. What they need is a PROPER WarCraft 4 games which isn’t DRM’s to the max, and has PROPER offline LAN capabilities. Most of my friends would buy StarCraft 2 if we could LAN without an active internet connection. Man I miss StarCraft and WarCraft 🙁

      • Captain JJ Underleyened

        I would so love a new Warcraft game.
        It’s actually really sad to see what happened to those two great games.

  • ReaperOfSquirrels

    They’ll come back when WoD releases… maybe

  • Jim Lenoir (Banana Jim)

    I’d say it’s not Destiny that got investors worried but rather Blizzard’s cancellation of Titan. That’s must have been an even greater shock to their collective wallets.

    In any case, their stock price is still higher than 2010 (when it hovered around 10 dollahs). So they should be fine. I hope this does cause Activision to release that they need to take their products seriously. Keep the copy and paste to a minimum.

    • Thinkstrong

      I really don’t see why a cancellation of game that would have been years away from release would have much of an impact on stock price. Nobody knew anything about it. They cancelled it because they didn’t like the concept. To me this is good news.

      Look at what else Blizzard has on its plate: hearthstone, Heroes of the Storm, world of warcraft expansions. i want to see them take advantage of warcraft and starcraft brands, not branch out.

  • Double-O-Six and a half

    NOOOOO!!! Say it ain’t so… Just give me the final Starcraft 2 expansion and then by all means (if you REALLY have to…) crash and burn… I don’t think I’d cope without knowing how the Protoss return to save the galaxy…

  • Sageville

    What exactly was wrong with the Destiny Launch?

    • Jim Lenoir (Banana Jim)

      Absolutely nothing – But the real issue is Blizzard’s cancellation of Titan.

    • FoxOneZA

      It didn’t score an average of 8/10 on Metacritic and investors see that as bad.

    • Hammersteyn

      If it scored 9/10 on Metacritic Bungie would have received $2 500 000 bonus.

  • Alien Emperor Trevor

    The MOBA will save them. All those premium precious cosmetics. Right?

    • Jedi Consular Kromas

      Hey if it works for Valve. Every dev has an armband with WWGND on it. 😛

      • Alien Emperor Trevor

        A WWGND water-wing would be more accurate 😉

        • Jedi Consular Kromas

          Careful! GabeN has better spying tech than the NSA. 😛

          • Captain JJ Underleyened

            But GabeN knows his minions will never go against him.

  • FoxOneZA

    Activision-DLC-Blizzard has turned into the world’s greatest marketing company and gamers are getting tired of DEEE LLLL CCCC!

    • Captain JJ Underleyened

      I don’t mind DLC if it’s an “expansion” like in the old days. But this kak that you can buy DLC or a Season Pass on day one of release is a big old pot of sh!te.

      • Spaffy

        Like previously mentioned, they take the complete game, take some bits out and then charge you extra to put it back

        • FoxOneZA

          So a $60 game can become $120 within a day of release.

          • Captain JJ Underleyened

            I’m so f*(^! tired of this.

          • Sir Rants A Lot Llew

            Pretty much

    • Jedi Consular Kromas

      Blizzard only releases expansion packs. They don;t really have much in terms of DLC. Their Activision half … yeah I agree.

      Still better than EA who in turn is still better than Ubisoft.

  • Ross Woofels Mason

    Things are rough all over for everyone at the moment. WoD will bring life back into WoW, and well hopefully they realise call of duty has been milked to hell and gone and release a “new” call of duty under and entirely different I.P

    In all honesty though I dont see this being the end of them.

    • Mark_D

      WoW has been milked to hell and gone. Even with the updates, it looks dated. It’s business model is no longer the standard, so i reckon that while an expansion might give is a momentary bump upwards, the overall trend is still going to be downnnn…

  • oVg Definitive and Remastered

    Same cut and paste graph after the Battlefield 4 launch.

  • Mark_D

    I used to be the biggest Blizzard fan around, but Diablo 3 really signalled the end of my support for them (now Activision Blizzard). There were so many things wrong with that launch and to me the game was uninspired – after all that time too. I did one play through and I’ve never been back – I dont care how much it’s been ‘improved’ over time. They’ve done alot of damage to their own reputations by over-promising and under-delivering and I’m just not buying any of it anymore.

  • Johan du Preez

    Blizzard wil always have a special place in my heart but whats left of it after Activision gobbled them up can hardly be described as Blizzard anymore.

    It pains me to say but I hope you burn to the ground. You stopped being blizzard when blizzard north closed and all your real talent left.

    You are a empty shell of your former self.

  • Jedi Consular Kromas

    Started up my wow account last week because of the imminent Expansion. Also looking forward to HotS and SC2:Dark of the Void.

    Don’t care about CoD:advanced crap thanks.

    • Captain JJ Underleyened

      The DRM on Starcraft is a big turn-off for me.

      • Jedi Consular Kromas

        What DRM?

        If you are referring to the online part that only applies to multiplayer and you can happily play single player offline (minus achievement tracking). Not really that much of an issue for me however those who really wanted to lan the game would have had a major issue I suppose.

        Let us not forget that they released the games’ multiplayer aspect for free to friends of players of the game and thus you can happily play multiplayer for free as long as you play with/against a friend who owns the game.

        That is quite cool.

        Too bad the nerfed the siege tanks to hell.

        • Captain JJ Underleyened

          The last time I played my SCII I couldn’t do offline SP. Didn’t even know they changed it.
          That’s actually quite nice to hear. Now I can reconsider getting Heart of the Swarm.

          • Jedi Consular Kromas

            HotS was amazing. I am so ready for Dark of the Void.

          • Captain JJ Underleyened

            Well, now this brightened up my day. 🙂 Now I have to get HotS

  • Brian Murphy

    Hmm, this could be highly fortuitous. If their stock continues to fall into November, maybe they bring more merch and goodies to give people at Blizzcon, to try and win people back. I might need to bring another suitcase just for merch.

  • Googamp32

    When Activision Blizzard has trouble, the gaming community heals. Also, you honestly think that the iPad version of Skylanders is fantastic? Everyone knows that all app games are horrible and will never be even a tenth as good as PC and console games!

  • MrChinwag

    .. what i wanna know is how much readers and followers has LG lost since this new site and its issues..

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