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Is Destiny getting a cologne?

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Destiny cologne

Marketing hype can resort to all kinds of strange tactics. I love it in the States where the WWE has breakfast cereal tie-in and everything is all about the product placement. With the investment in Destiny, is it getting a fragrance, too?

Well, no, but it is part of some clever marketing by Xbox. Thanks to relationships between Destiny and PlayStation, Xbox wasn’t allowed to do any ads for Destiny on Xbox One. However, there was nothing about them doing ads that weren’t exactly for Destiny. Instead, they made a site for the Destiny fragrance, and hoped gamers would get a whiff:

Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game.

So we didn’t.

Thanks for smelling that something was up.

Now get the game and become a legend.

It’s a nice little bit of marketing, but it got me thinking about gaming fragrances. I would love to have some gaming themed perfumes. Can you imagine the pure adrenaline scent of Evolve, or how about the smell of fear thanks to P.T.? I’m sure COD could have low undertones of gunpowder while that specific dusty odor of computer servers could permeate the Stanley Parable eau d’toilette. Can you imagine the packaging, too? I’d kill for a Civilization: Beyond Earth rocket perfume bottle, or perhaps an orc head for some Shadow of Mordor cologne. The possibilities are endless.

Which games would you like to see remade as a fragrance, and what would it smell like?

Last Updated: September 5, 2014


  1. PERSONA 5!!!! (Umar)

    September 5, 2014 at 22:40

    I wonder if it smells like Beyonce’s armpits….


    • Hammersteyn

      September 6, 2014 at 23:19

      Why not tell us what it smells like? You seem to know 😛


    • Sageville

      September 8, 2014 at 12:42

      Question: Is Umar the type to frequent these types of vending machines?


  2. Alien Emperor Trevor

    September 5, 2014 at 23:58

    Any Xbox-branded cologne would be a terrible idea. It’s supposed to attract people when they smell it, not make them do a 180-turn & walk away.


    • Hammersteyn

      September 6, 2014 at 23:20

      Ah but you see, they are already walking away


      • Alien Emperor Trevor

        September 7, 2014 at 08:46

        Say YES to Destiny Reek Management?


  3. Morne Nell

    September 6, 2014 at 06:49

    Xbox the smell of death


  4. Hammersteyn

    September 6, 2014 at 23:20

    Murica, the birthplace of loopholes


  5. Jonah Cash

    September 8, 2014 at 07:03

    Xbox crying foul over the Destiny relationship with Sony….. Uhmmmm Tomb Raider assholes!!


  6. Spaffy

    September 8, 2014 at 07:39

    How about some “I-shat-myself” Silent Hill fragrance?


  7. Sageville

    September 8, 2014 at 12:38

    I have to say, Bungie seriously opted for the Deluxe-Ultra-All-Bells-a-whistles marketing campaign.

    It’s inconceivable that any game can live up to such hype…. but I’m still there with said bells on toes.


  8. Sageville

    September 8, 2014 at 12:48

    Destiny Fragrance: Made from the distilled tears of Xbox gamers


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