Is Nintendo crazy…or calculating?

2 min read


Last year, Nintendo eschewed the pomp and ceremony of live press conferences past, and instead delivered a direct video event, coupled with a marketing drive at Best Buy locations all over the US. Many lambasted the whole thing, and concluded that Nintendo would be stupid to do the same this year. They’re doing the same this year.

Nintendo will be hosting a “Digital Event” that’ll see them streaming a pre-recorded stream of their announcements. Last year’s one was…not great. Nintendo’s made a video promising that this year’s will be…interesting.

They’ve produced a head-scratchingly bizarre video with the chaps from Mega64. Check it out. 

"We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners," said Fils-Aime. "So, whether you’re attending E3 in person or joining online, there’s an amazing lineup of games, experiences and events coming your way."

The company will once again have a game – this time Smash Bros – on display at Best Buy locations all over the US. they’ll also be holding an invitational Smash Bros tournament inside the Nokia Theatre in Los Angeles.

As the resident Nintendo fan..I have no idea what to think. I’m not a big fan of the dog-and-pony show that E3 has become, but I also feel that skipping the traditional E3 extravaganza gets the company less publicity; it’ll really only be the Nintendo enthusiasts who tune in to watch.

What do you think? Is Nintendo being stupid by skipping the regular E3 conference, or do you like this direct marketing approach they’ve been doing for the past few years?

Last Updated: April 30, 2014

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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