Is this the most bizarre cross marketing ever?

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I don’t know about you, but I always associate video games with love. Always. It seems that at least somebody else feels that way too. In one of the strangest bits of cross-marketing ever, a jeweller in the US is giving away free Xbox Ones – with engagement rings.

As seen on Reddit, It’s aimed at guys who aren’t sure whether they should propose or not , and quite probably those with cash wondering whether to blow it on a console instead or an engagement ring. for their One true love. The catch? Interested paramours would have to purchase a ring with a 3/4 carat centre stone.

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The company involved, Periwinkles, is advertising the deal on its website, and it runs through to February 28 – just in time for Titanfall. There’s nothing quite like bundling the thing that’ll start a marriage with the very thing that will end it. Either way, a diamond ring of death is better than a red one, right?

There’s been a recent bit of debate over engagement rings and why they’re a complete scam; an incredibly sneaking and successful bit of marketing – that’s expensive, wholly useless, worthless and has very little to do with love. and that’s before getting in to the argument over the ethics of it all.

Last Updated: February 19, 2014

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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