Japan : 70% of Consumers aren’t Interested in Home 3D

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It’s not looking exceptionally good for companies like Sony and Samsung who’re vehemently trying to force 3D on consumers. A recent survey in Japan shows that nearly 70% of respondents had no interest in purchasing a home 3D TV set  at all.

While a potential adoption figure of 30% is certainly higher than I’d imagined, it’s got to come as a sting to those companies that have invested millions in the tech.

"Television makers’ expectations for 3D are high but looking at the degree of interest among consumers, there is a big gap with the enthusiasm of manufacturers," wrote Tsuyoshi Kamada, head of Kakaku.com’s media-creative section in a report on the survey.

The reasons for the relative lack of consumer enthusiasm? Same as mine really. Of those who exhibited no interest in purchasing a 3D TV, nearly 70 percent cited the hassle of wearing special, battery powered active-shutter glasses, 57 percent said prices were too high and close to 40 percent said there was not enough 3D content.

3D Gaming certainly has its merits – but it’s not something I need to have right now. I’ll gladly wait until consumer level 3D TV’s no longer require glasses, and have large viewing angles.

Source : Reuters

Last Updated: July 2, 2010

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Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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